Gap

Gap is an American clothing and accessories brand founded in 1969 by Doris and Don Fisher in San Francisco. It helped define casual American style through its focus on wardrobe staples like denim jeans and logo-centric sweatshirts, with its blue box logo becoming an instantly recognizable emblem of accessible, everyday fashion. Its relevance traces back to its role in popularizing classic, no-frills basics that appeal across generations. This focus on timeless essentials has cemented Gap’s place in American retail culture beyond fleeting trends. In recent years, we have seen a resurgence in interest for the brand from younger shoppers, thanks to desirable projects with Kanye West, Sean Wotherspoon, and the girl group KATSEYE.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

Cardi B at 2025 ASCAP Rhythm & Soul Awards
Style

Cardi B Confesses She Used to Steal From Old Navy—Now She's a Brand Ambassador

The rapper called her new brand deal a "full circle moment" on Instagram Live.

Kris Seavers4 days ago
Inde Navarrette with long dark hair in a white crop top and jeans stands against a plain background.
Style

'Obsession' Star Inde Navarrette Builds on Breakout Success With New Gap Campaign

"There was so much freedom to move, experiment, and express ourselves," Navarrette says of joining Malcolm Todd for the new campaign.

Russell Westbrook.
Style

Russell Westbrook Wore Zac Posen-Designed GapStudio to 2026 Met Gala

The Sacramento Kings point guard let the custom blue twill GapStudio suit do the talking, opting to go shirtless underneath.

KATSEYE pose confidently in casual outfits, wearing jeans and hoodies, against a dark background.
Style

KATSEYE x GAP Hoodies: How to Buy

The global girl group is launching limited edition hoodies only available on Complex.

Alex Ocho125 days ago
Two people in denim outfits with polka dots and tan boots; one crouching, one standing. White background.
Style

Awake NY Founder Says Gap Collaboration Honoring New York Marks 'Full-Circle' Moment

“Growing up in Queens in the ’90s, Gap was part of the everyday uniform," Awake NY founder Angelo Baque said.

Advertisement
Gap
Style

Young Miko Reimagines Her Hit "Wassup" With GAP Collaborative Music Video

The Puerto Rican rapper wears the brand's GapSweats in the special campaign video.

A collage of fashion items: a white T-shirt with a red circle and line graphic, a black cap with buttons, black socks, sunglasses, green cargo skirt, and black sneakers. travis scott nike
Style

9 Outfits You'll See At Every Summer Music Festival

It’s music fest season. Are you a rager or a rocker? Brat or boho?

YJ Lee495 days ago
A woman in a white and black outfit stands in front of a blue background with "GAP FR" written on it.
Style

Gap and Harlem’s Fashion Row Collection Celebrated With San Francisco Event f/ Kehlani and More

The 16-piece collection features the work of A.Potts, BruceGlen, KAPHILL, N’Gai, and Richfresh.

Person holding a colorful checkered Louis Vuitton bag, wearing a matching patterned jacket and jeans.
Style

10 New Releases Worth Buying This Week: Kendrick Lamar Super Bowl Merch, le Fleur*, Corteiz & More

Find all the information you need to get your hands on this week's hottest new drops.

YJ Lee563 days ago
A person in a navy hoodie smiles, standing against a light gray brick wall. They have long dark hair and are wearing rings.
Style

How TikToker Julia Huynh’s Viral Search for the Perfect Hoodie Turned into Gap’s First Creator-Led Collab

Huynh’s videos of searching for the ‘hoodiest hoodie’ amassed more than 42 million views. We spoke with the San Jose-based creator on the importance of finding the perfect piece.

Shinnie Park649 days ago
Advertisement
Adidas x Wales Bonner Superstar
Style

10 New Releases Worth Buying This Week: Adidas x Wales Bonner, Mitchell & Ness x Waraire, and more

Adidas x Wales Bonner Superstars, ERL pre-spring ‘25, the hoodiest hoodie from GAP, and more featured in this week’s roundup.

Shinnie Park661 days ago
Troye Sivan dancing alongside a group of dancers in the Gap fall campaign 'Get Loose.'
Style

Gap Launches 'Get Loose' Fall Campaign Featuring Troye Sivan

The campaign stars the Grammy-nominated singer-songwriter accompanied by the dance group CDK Company.

Joe Price725 days ago
Kid Cudi
Style

Kid Cudi at Bape, Ice Spice at BBC - 9 Musicians Who Had Fashion Jobs Before the Fame

Before these artists made hit records, they worked for streetwear labels and mall retailers. Learn who worked where below.

Mike DeStefano728 days ago
From left to right, the image shows Olivia Rodrigo, Conan Gray, Gracie Abrams, Sabrina Carpenter, and Khalid sitting on a bench, dressed casually
Style

Gap and Madhappy Team Up to Reimagine Iconic Essentials

The collection goes live on Aug. 2.

Jade Gomez749 days ago

Stay ahead on Exclusives

Download the Complex App