Krafton is bringing PUBG to ComplexCon with an exclusive new capsule collection in collaboration with Floor 13, the new creative studio from mgk.
The smash-hit game will be making its U.S. ComplexCon debut with the new capsule collection. “This collaboration with Floor 13 marks a new chapter for PUBG, stepping outside the game and into fashion and culture,” said Hyojung Lee, Head of PUBG IP Experience, Krafton. “ComplexCon is the perfect stage to bring this exclusive collection to a global audience and marks the first of many upcoming new experiences we have planned to bring the game to life beyond the screen.”
The collection, which can be previewed below, will be exclusively available at the Los Angeles Convention Center during ComplexCon on October 3 and 4. Pieces include t-shirts, sweatshirts, hats, and more, and feature imagery from PUBG.
“We chose to build a theme around the number 13 and the idea of luck,” said Jake Zottoli, Creative Director at Floor 13. “Thirteen has always carried this superstition of being unlucky, and ‘Better Luck Next Time’ felt like an idea that could resonate naturally with PUBG. We liked flipping that superstition and treating luck as something you create rather than something you’re given.”
PUBG previously teamed up with South Korean streetwear brand Thug Club for a collaboration at ComplexCon Hong Kong earlier this year.
