Quavo on Fatherhood, Losing Takeoff, & Working With Pharrell on 'QRÖMELIFE' | Idea Generation

As one of the architects behind Migos’ generation-defining sound, Quavo has spent more than a decade helping shape the direction of modern hip-hop. Now, as he enters a new chapter in his life, he reflects on preserving Migos’ legacy and carrying Takeoff’s memory forward, finding new purpose through fatherhood, and how loss, resilience, and personal growth inspired his Qrömelife era. He also breaks down the creative process behind his new album with Pharrell, his evolution as a solo artist, and why he considers himself one of the greatest to ever do it. And it all started with one idea.

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Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride. Welcome to IDEA GENERATION.