Watches

Since its founding in 1860, TAG Heuer has been a pioneer in watchmaking, introducing the Mikrograph in 1916—the first stopwatch accurate to 1/100th of a second—and later collaborating with Porsche in 2021 to launch the TAG Heuer Carrera Porsche Chronograph. The rise of smartwatches was marked by Apple’s 2015 debut of the Apple Watch, which integrated health tracking and connectivity into wristwear, reshaping how consumers interact with timepieces. Rolex’s Submariner, first released in 1953, remains a benchmark for dive watches, exemplifying the blend of durability and design that defines luxury watchmaking. Collectors and enthusiasts often focus on limited editions like the Omega Speedmaster “Silver Snoopy Award” from 2020, which commemorates NASA’s Apollo 13 mission, or the Audemars Piguet Royal Oak Offshore series launched in 1993, known for its bold design and technical innovation. Complex covers these developments by highlighting industry milestones, in-depth reviews, and profiles of key figures such as watchmakers and brand founders, offering a detailed look at the cultural and mechanical significance behind each timepiece.

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Teddy Baldassarre: Bringing a Passion for Watches to the Everyman

Teddy Baldassarre’s unique approach to sharing the hobby of luxury watches has brought high-end timepieces to a broader clientele.

Contributor Content: Daniel Fusch

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A History of Jay-Z Wearing Insanely Expensive Watches

Jay-Z’s is hip-hop's greatest watch connoisseur. His collection includes Jacob and Co. Five Time Zone, Richard Mille 56 Customized “Blueprint," 1-of-1 Rolexes, and more.

Mike DeStefano

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Jay-Z Was Ahead of the Curve on Audemars Piguet: A Look Back Amid AP x Swatch Collab Hype

HOV and AP go way back.

Trace William Cowen

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Audemars Piguet and Swatch Collaboration: How to Buy

After much speculation, and arguably preposterous hype, the Royal Pop collection is here.

Trace William Cowen

Latest Stories

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Andrew Garfield Wears Custom Brioni, Cartier Watch for 'Artificial' Screening in London

Garfield plays OpenAI CEO Sam Altman in the film, out this Christmas.

Trace William Cowen5 days ago

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Shinola Teams With Cheerios to Celebrate Launch of Automatic ‘Duck Watch'

Jaelani Turner-Williams12 days ago

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G-SHOCK Turns to Luxury With $80,000 Blue Sapphire Limited-Edition Watch

Featuring blue sapphire crystals, the MRGD5000 design is limited to 20 pieces globally.

Jaelani Turner-Williams16 days ago

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Pharrell's JOOPITER Platform Launches Auction of Rare and Vintage Rolex Daytonas

Among the standouts is a “Ruby Cardinal” that’s estimated to go for as much as $180,000.

Trace William Cowen23 days ago

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Noah and Timex Unveil Nautical-Inspired MK1 Anchor Watch for Latest Collaboration

The nautical-inspired $248 watch marks a sportier turn for Noah and Timex’s ongoing partnership.

Mark Elibert52 days ago

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Dwayne Johnson Wore a $3.3 Million Jacob & Co. Watch to Accept His Disney Legends Award

Johnson was seen wearing the timepiece while accepting the Disney Legends Award at D23.

Alex Ocho59 days ago

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Casio G-Shock x NASA Watch Is Now Available on Complex

The astronaut orange-inspired G-Shock collaboration is available now on Complex.

Complex Staff72 days ago

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Seiko Unveils Limited Edition ‘Initial D’-Inspired Watch

Yellow dial, red sub-dials, RedSuns logo at 3 o'clock — and just 1,995 pieces dropping January 2027.

Trey Alston73 days ago

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Jacob Arabo Hand-Delivered a $1.3 Million Watch to Cristiano Ronaldo in Saudi Arabia

A video shows the Jacob & Co. founder personally fastening the Twin Turbo Furious Baguette White Gold to Ronaldo's wrist.

Joe Price82 days ago

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Citizen Drops Limited 'Spider-Man Swings' Eco-Drive Watch With Dial Art by Adam Kubert

The watch contains 1,500 pieces and dial art by Marvel's Adam Kubert—and it glows green in the dark.

Trey Alston83 days ago

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Larry June and G-SHOCK Team Up for Limited Edition Watch Inspired by Rapper's 1987 Corvette

From June's humble beginning of selling merch out of his car, to the healthy lifestyle focus of Midnight Organic, the new collab embodies G-SHOCK's "Never Give Up" spirit.

Will Lavin85 days ago

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Swatch Group Reports $3.5B in Sales, Driven by Viral AP Collab

The $400 "Royal Pop" pocket watch generated 25 billion social media views and lines across the globe, but exchange rate losses and factory costs wiped out Swatch Group’s profit margins.

Brendan Frederick87 days ago