How the iconic streetwear brand made it big without compromising its roots, told by the people that got it to where it is today.
Jian DeLeonUndefeated
Undefeated is a streetwear and sneaker boutique brand founded in 2002 by Eddie Cruz and James Bond in Los Angeles. Known for its five-strike logo, Undefeated blends athletic performance with streetwear through limited-edition sneaker releases like the Air Jordan 4 and Nike Air Force 1 and graphic apparel that references sports like baseball and basketball. The brand has grown into a lifestyle label that shapes both sneaker culture and contemporary streetwear aesthetics.
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From fitted caps to throwbacks, there are plenty of things that modern style and streetwear have borrowed from the baseball diamond.
Mike DeStefano
To mark the BLACKPINK x Disney collection, we took a look back at some of our favorite Disney streetwear collabs from over the years.
Mike DeStefano
From the rise of custom fitted hats to Ken Griffey Jr's. first Nike sneaker, do you know ball?
Mike DeStefanoLatest Stories
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The Best Undefeated Sneaker Collaborations
Started in 2002, here are the brand's best collaborations, from Air Jordan IVs to Air Force 1s.
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