How the iconic streetwear brand made it big without compromising its roots, told by the people that got it to where it is today.
Jian DeLeonShawn Stussy
Shawn Stussy is a fashion designer who founded the Stüssy brand in the early 1980s, pioneering the streetwear movement with a hand-drawn signature logo inspired by his surfboard graffiti. Rooted in California’s surf culture, Stussy blended skate, surf, and hip-hop aesthetics to create a relaxed yet edgy style that influenced generations of streetwear designers around the world. While Stussy stepped away from his namesake brand in 1996, he still produces clothing for his brand S Double and released a special collaboration with Kim Jones's Dior in 2019.
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Shawn Stussy is reviving his clothing label S/Double after an eight-year hiatus. We take a look back at his history in fashion.
Mike DeStefano
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Shawn Stussy Teases Upcoming Film About ‘Real and Accurate Story’ of Stüssy
"The story and its lineage is my story to tell," the designer wrote online.
tara mahadevan113 days ago
Shawn Stussy Announces S/DOUBLE Revival With Surprise Mural
Stussy returns to S/DOUBLE after expressing a frustration with his namesake brand reusing his old work after his exit in 1996.
Jaelani Turner-Williams755 days ago
Shawn Stussy on Why It's 'Always Lame' When Brands Do Re-Releases
The lameness of re-releases, per the Stüssy founder, rests in the fact that designs are intended for their original moment.
Trace William Cowen1036 days ago
Shawn Stussy Registers New Trademark
Last month, Shawn Stussy came out of retirement for Dior.
Trace William Cowen2397 days ago
Dior Officially Confirms Collab With Shawn Stussy
Shawn Stussy is back.
Philip Lewis2433 days ago
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Shawn Stussy Calls Streetwear a 'Stillbirth,’ Refers to the Term as a 'Buzzword'
Often credited with being one of the originators of streetwear, Shawn Stussy compared the fashion genre to a "stillbirth."
Hannah Lifshutz2611 days ago
Vans Syndicate Celebrated Its 10th Anniversary with a Dope Retrospective Gallery
Words from the O.G.s.
Riley Jones3872 days ago
Shawn Stussy Once Had Plans to Have His Own Sneaker Line
The OG Shawn Stussy dropped some S-Double sneaker history.
Rajah Allarey4078 days ago
An Artist Recreates James Jebbia, Shawn Stussy, and Other Streetwear Figures Using Only Lego Pieces
Lego fanatic Adly Syairi Ramly recreates streetwear's biggest icons out of the tiny brick toys.
Cameron Wolf4209 days ago
That Time Shawn Stussy Spoke to "WWD" About How Surfboards Led to Streetwear and Why He Didn't Want to Expand the Brand...
Here's one of Shawn Stussy's first interviews.
Complex4453 days ago
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S/Double's New Gear Will Make You Look Like a Badass Even if You Still Tear Up During "Rudy"
Tough military gear.
Ryan Glick4613 days ago
The Oral History of Stüssy: Part 2
How the original streetwear brand made it big without compromising its roots, as told by the people who got it where it is today.
Jian DeLeon4971 days ago
Shawn Stussy's S/Double Collection Now Available for U.S. Orders
Shop the current collection now.
Teofilo Killip4985 days ago
Shawn Stussy's S/Double Reveals the Autumn/Winter 2012 Collection
The designer continues to make thoughtful, prep-inspired gear.
Teofilo Killip5033 days ago