Puma

Founded in 1948 by Rudolf Dassler, the German sportswear brand Puma quickly established itself as a major force in athletic footwear and apparel. Originally competing directly with Adidas—founded by Rudolf’s brother Adolf Dassler—Puma became known for innovation in soccer, track, and basketball performance shoes. Throughout the decades, the brand built credibility through athletes like Pelé and later through collaborations with musicians, designers, and streetwear labels. For sneakerheads, Puma holds a unique place because of iconic silhouettes like the Suede, Clyde, and Disc System models, all of which helped shape sneaker culture across sports, hip-hop, skateboarding, and fashion. Today, Puma continues blending heritage and modern design, earning respect for both retro reissues and forward-thinking collaborations that keep the brand culturally relevant.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

A$AP Rocky.
Style

ASAP Rocky Unveils New Puma Shoe Styles During AWGE Paris Runway Show

The rapper's AWGE Spring/Summer 2027 presentation featured models wearing new and unreleased Straycat and Suede designs.

Tyrese Haliburton's Puma Hali 2
Sneakers

First Look: Puma Hali 2

Designer Salehe Bembury shares up-close look at Tyrese Haliburton's second Puma sneaker.

Zac Dubasik19 days ago
J.L-A.L x Puma Cell Ceo 1 Cage
Sneakers

J.L-A.L. x Puma Cell Ceo 1 Cage Releases on Complex This Week

Here's how to buy the J.L-A.L. x Puma Cell Geo 1 Cage.

Victor Deng36 days ago
ASAP Rocky x Puma Straycat
Sneakers

ASAP Rocky's Puma Straycat Collab Is Available Now on Complex

Here's how to buy the ASAP Rocky x Puma Straycat.

Victor Deng43 days ago
A stylish black and orange long-sleeve shirt with "AWGE" and various logos, draped over a beige car hood in a dimly lit setting.
Style

ASAP Rocky Brings 'Don't Be Dumb' Ethos to Manchester City, AC Milan With Limited-Edition Jerseys

"We created something that feels true to my design language," Rocky says of the limited-edition pieces.

Advertisement
Image via Hyperfrank
Music

“West London Is Everything That I Am”: p-rallel On Central Cee, Caribbean Culture & Carnival At 60

Hyperfrank caught up with the super-producer/DJ at Notting Hill Carnival 2026 to discuss his creative processes, collaborations, and the sounds he just can’t live without.

Laura Brosnan44 days ago
Salehe Bembury x Puma Velum 2
Sneakers

Salehe Bembury's Puma Velum 2 Running Shoe Releases Next week

Here's a detailed look at the Salehe Bembury x Puma Velum 2.

Victor Deng51 days ago
Puma MB.06
Sneakers

You Can Only Buy This Puma MB.06 Colorway in Puerto Rico

The 'Puerto Rico' Puma MB.06 releases this week.

Victor Deng80 days ago
Rosé x Puma Speedcat Etoile
Sneakers

Blackpink’s Rose Has a New Puma Collab on the Way

Introducing the Rose x Puma Speedcat Etoile.

Victor Deng81 days ago
Eminem's 'Encore' Air Jordan 4
Sneakers

Eminem Auctions Rare Air Jordan Collabs and More Sneakers for Charity

Featuring the 'Slim Shady' Air Jordan 3, 'Encore' Air Jordan 4, and more.

Victor Deng81 days ago
Advertisement
Three Puma sneakers in black, brown, and orange, each with the signature white stripe and logo on a textured background.
Ian Stonebrook82 days ago
PUMA

Presented By

PUMA

WNBA Signature Shoe
Sneakers

Every WNBA Signature Sneaker Ever: 2026 Edition

From the Zoom Swoopes to Caitlin Clark's Nike Caitlin 1, here’s a complete list of WNBA signature sneakers ahead of the 2026 All-Star Game.

Ian Stonebrook85 days ago
ASAP Rocky Puma Suede '94
Sneakers

ASAP Rocky's Puma Suede '94 Collab Releases This Week

Here's how to cop the ASAP Rocky x Puma Suede '94.

Victor Deng96 days ago
Vans Authentic, Nike Air Force 1 Low, Adidas Ultra Boost 1.0
Sneakers

The Best White Sneakers to Buy in 2026

From classics like the Nike Air Force 1, to modern runners like the Nike Vomero Plus, here are the best all-white sneakers to buy right now.

Victor Deng107 days ago

Stay ahead on Exclusives

Download the Complex App