NIGO

NIGO is a Japanese fashion designer, DJ, and entrepreneur best known as the founder of the streetwear brand A Bathing Ape (BAPE), launched in 1993. He pioneered the fusion of Japanese street culture and global hip-hop, creating signature designs like the shark hoodie and the Ape Head camo pattern, which have become enduring symbols in streetwear. Beyond BAPE, NIGO is also the founder of Human Made and creative director of the luxury brand Kenzo, further establishing his influence in contemporary fashion while producing music that reflects his broad creative vision. NIGO’s work is noted for its blend of vintage Japanese motifs and contemporary streetwear, especially visible in his limited-edition collaborations with Pharrell Williams, Adidas, Louis Vuitton, and Nike. His releases generate collector enthusiasm by reimagining nostalgic elements through innovative designs, turning each drop into a cultural milestone that resonates deeply within the global streetwear community.

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Four colorful cartoon figures with watch faces as heads, numbered 19 and 20, in blue, pink, orange, and green.
Style

NIGO® and G-SHOCK Drop Souvenir Collection Built Around Four Original Characters

GORO, ROCK, WANG-TENG, and DUNO are residents of the fictional "CASIO LAB," and the centerpiece of a new merch line that includes collectibles, apparel, and accessories.

"NIGO: From Japan with Love" at the Design Museum - Photocall
Style

Design Museum Unveils Final NIGO x Nike Apparel Drop

The apparel drop is available now online and at the Kensington High Street store.

Alex Ocho18 days ago
NIGO in a denim outfit and sunglasses stands in front of a modern, copper-roofed structure indoors.
Style

NIGO's Human Made to Acquire Jun Takahashi's Undercover as Part of Strategy to 'Cultivate Culture'

If all goes as planned, Undercover will become a consolidated subsidiary by 2028.

Complex Style's 2026 Streetwear Power Ranking includes Denim Tears' Tremaine Emory, Corteiz's Clint Ogbenna, Kith's Ronnie Fieg, Joe Freshgoods, Supreme's James Jebbia, and more.
Style

Streetwear Power Ranking: The 2026 Edition

From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.

Mike DeStefano61 days ago
Nigo attends the photocall for "NIGO: From Japan with Love" at Design Museum.
Style

Nigo Calls Bape a 'Big Mistake...But in a Good Way'

Nigo sold 90 percent of his share in Bape in 2011, but stayed on as creative director for two years.

Jose Martinez89 days ago
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Nigo's Nike Air Force 1 Low 'LO2'
Sneakers

How to Buy Nigo's 'LO2' Nike Air Force 1 Collab

The 'LO2' Nigo x Nike Air Force 1 releases in May.

Victor Deng97 days ago
Human Made x Coca-Cola
Style

Human Made and Coca-Cola Reconnect for Third Capsule Collection

The seven-piece capsule features a twill cap, sweatshirt and vintage-inspired Coca-Cola can.

The streetwear brands you should know including LRG, Stüssy, Carpet Company, Denim Tears, and Billionaire Boys Club.
Style

30 Brands You Need to Know If You Love Streetwear, From OGs to Rising Stars

From pioneers like Stüssy to this generation's stars like Corteiz, these are the streetwear brands you should be up on.

Nick Grant117 days ago
Streetwear has grown from a niche fashion subculture into a billion-dollar industry, thanks to key figures like Virgil Abloh, The Hundreds, Stussy, Supreme, NIGO, and Pharrell.
Style

30 Things to Know About American Streetwear

From its underground beginnings to a billion-dollar industry, these are the key moments that define American streetwear.

Tyler Watamanuk126 days ago
PARIS, FRANCE - JUNE 24: Nigo wears a navy cap with a structured brim. Dark sunglasses cover the eyes.
Style

Human Made Announces US Expansion, Plans to Open Retail Stores

The Japanese brand, founded by Nigo, will still be fully owned by Human Made.

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Jacob the Jeweler is arguably the greatest jeweler of all time. Some of his most notable custom creations have been for Pharrell and NIGO.
Style

Ranking Jacob the Jeweler's 10 Greatest Pieces of All Time

Highlighted by his timeless work for Pharrell and NIGO, we look back at the 10 best Jacob the Jeweler pieces ever.

Mike DeStefano158 days ago
Caitlin Clark's Nike Kobe 6 PE
Sneakers

Caitlin Clark x Nike Kobe 6, 'Chicago' Air Jordan 1, and Other Sneakers Releasing This Week

The 'Chicago' Jordan 1 and Caitlin Clark's Nike Kobe 6 headline this week's top releases.

Victor Deng259 days ago
Nigo x Nike Air Force 3 Kintsugi
Sneakers

Next Nigo x Nike Air Force 3 Inspired by Kintsugi

Here's how to buy the kintsugi-inspired Nigo x Nike Air Force 3.

Victor Deng260 days ago
Levi's x Nigo x Nike Air Force 3
Sneakers

How to Buy the Levi's x Nigo x Nike Air Force 3 Collab

One of two Levi's x Nigo x Nike Air Force 3 styles is releasing next week.

Victor Deng294 days ago

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