NIGO

NIGO is a Japanese fashion designer, DJ, and entrepreneur best known as the founder of the streetwear brand A Bathing Ape (BAPE), launched in 1993. He pioneered the fusion of Japanese street culture and global hip-hop, creating signature designs like the shark hoodie and the Ape Head camo pattern, which have become enduring symbols in streetwear. Beyond BAPE, NIGO is also the founder of Human Made and creative director of the luxury brand Kenzo, further establishing his influence in contemporary fashion while producing music that reflects his broad creative vision. NIGO’s work is noted for its blend of vintage Japanese motifs and contemporary streetwear, especially visible in his limited-edition collaborations with Pharrell Williams, Adidas, Louis Vuitton, and Nike. His releases generate collector enthusiasm by reimagining nostalgic elements through innovative designs, turning each drop into a cultural milestone that resonates deeply within the global streetwear community.

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J-Hope x Nigo x Nike Air Force 1
Sneakers

J-Hope and Nigo Are Dropping a Nike Air Force 1 Collab

Here's how to buy the J-Hope x Nigo x Nike Air Force 1.

Victor Deng8 days ago
Pharrell and NIGO attending the launch event for the Billionaire Boys Club Icecream sneaker in 2004.
Style

The Origins of Billionaire Boys Club/Icecream, Pharrell and NIGO's Brainchild

The story of the BBC and Icecream brands, as told by the people who built them.

Kadia Blagrove53 days ago
Some of the Asian streetwear brands you need to know include CLOT, Fragment Design, and A Bathing Ape.
Style

The Asian Streetwear Brands You Need to Know

From OGs like Fragment Design to new school leaders like Verdy, these are the streetwear brands from across Asia that should be up on.

Mike DeStefano66 days ago
Four colorful cartoon figures with watch faces as heads, numbered 19 and 20, in blue, pink, orange, and green.
Style

NIGO® and G-SHOCK Drop Souvenir Collection Built Around Four Original Characters

GORO, ROCK, WANG-TENG, and DUNO are residents of the fictional "CASIO LAB," and the centerpiece of a new merch line that includes collectibles, apparel, and accessories.

Some of the best streetwear brands doing workwear right now include Fugazi, Menace Los Angeles, and Carhartt WIP.
Style

10 Streetwear Brands Doing Workwear Right

Workwear has become a key pillar of streetwear. These are the brands, young and old, doing it the best right now.

Mike DeStefano87 days ago
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"NIGO: From Japan with Love" at the Design Museum - Photocall
Style

Design Museum Unveils Final NIGO x Nike Apparel Drop

The apparel drop is available now online and at the Kensington High Street store.

Alex Ocho99 days ago
Some of the most hyped items of 2026 so far include the Swatch x AP Royal Pop and John Geiger x NFL Misplaced Series fitted hats.
Style

The Most Hyped Items of 2026 (So Far)

From limited collabs to viral pieces that sparked trends, these are the items that captured the streetwear community’s attention over the first half of 2026.

Mike DeStefano109 days ago
Virgil Abloh Archives x Air Jordan 1 High 'Alaska,' Adidas Adios Pro Evo 3, Nigo x Nike Air Force 1 Low ‘LO2.’
Sneakers

The Most Expensive Sneakers of 2026 (So Far)

From Virgil Abloh and Fragment collabs to record-breaking runners, these are the sneakers that resell for the most in the first half of 2026.

Zac Dubasik114 days ago
NIGO in a denim outfit and sunglasses stands in front of a modern, copper-roofed structure indoors.
Style

NIGO's Human Made to Acquire Jun Takahashi's Undercover as Part of Strategy to 'Cultivate Culture'

If all goes as planned, Undercover will become a consolidated subsidiary by 2028.

Some of the best streetwear collabs of 2026 include Supreme x MM6, John Geiger x NFL, NIGO x Nike Air Force 1, Corteiz x Gabriel Moses, and the BEAMS Plus x Polo Ralph Lauren 'Japanorak.'
Style

The Best Streetwear Collabs of 2026 (So Far)

From Supreme x MM6 to Swatch x AP, these are the best collaborations of the year, so far.

Mike DeStefano126 days ago
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Complex Style's 2026 Streetwear Power Ranking includes Denim Tears' Tremaine Emory, Corteiz's Clint Ogbenna, Kith's Ronnie Fieg, Joe Freshgoods, Supreme's James Jebbia, and more.
Style

Streetwear Power Ranking: The 2026 Edition

From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.

Mike DeStefano142 days ago
Nigo attends the photocall for "NIGO: From Japan with Love" at Design Museum.
Style

Nigo Calls Bape a 'Big Mistake...But in a Good Way'

Nigo sold 90 percent of his share in Bape in 2011, but stayed on as creative director for two years.

Jose Martinez170 days ago
Nigo's Nike Air Force 1 Low 'LO2'
Sneakers

How to Buy Nigo's 'LO2' Nike Air Force 1 Collab

The 'LO2' Nigo x Nike Air Force 1 releases in May.

Victor Deng177 days ago
Human Made x Coca-Cola
Style

Human Made and Coca-Cola Reconnect for Third Capsule Collection

The seven-piece capsule features a twill cap, sweatshirt and vintage-inspired Coca-Cola can.

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