Asics

ASICS is a Japanese-based sneaker brand known for blending performance technology with comfort and style. Founded in 1949 in Kobe by Kihachiro Onitsuka, the company takes its name from the Latin phrase “Anima Sana In Corpore Sano,” meaning “a sound mind in a sound body.” ASICS built its reputation through high-quality running shoes featuring innovations like GEL cushioning technology, designed to improve shock absorption and support athletes at every level. In recent years, the brand has also become a major force in sneaker culture, with retro models such as the ASICS GEL-Kayano and ASICS GEL-Lyte III gaining popularity among collectors, runners, and fashion enthusiasts worldwide.

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A pair of black and white sneakers with intricate designs and black laces, placed on a brown surface.
Style

Gohar World Aims for Shoe That's 'Practical But Also Beautiful' in Asics SportStyle Collaboration

"It needed to be practical, but also beautiful and fun to wear," Gohar World co-founder Laila Gohar says.

A person in a striped shirt and cap holds multiple sneakers against a bold red background.
Sneakers

Why G-Dragon is the King of Korean Sneakers

Joe La Puma looks back on 20 years of Korea-themed sneakers and pays homage to K-pop's original Sneaker GOAT.

Joe La Puma30 days ago
Vandy the Pink's Asics Gel-Kayano 12.1
Sneakers

Vandy the Pink's Asics Gel-Kayano 12.1s Are Releasing Again on Complex

Here's how to buy Vandy the Pink's 'Chocolate' and 'Vanilla' Gel-Kayano 12.1s.

Victor Deng33 days ago
Salomon XT-4, Air Jordan 11 Low, Nike Air Max Plus
Sneakers

Best Sneakers to Buy on Sale: August 2026

From the Air Jordan 11 Low to the Vans Era, these are the best sneakers to buy on sale in August 2026.

Zac Dubasik38 days ago
A pair of lime green and white athletic sneakers with black and silver accents, featuring a mesh design and thick soles.
Sneakers

Asics Gel-Stratus MC in Lime Zest/Pure Silver is Now Available on Complex

The unisex Sportstyle runner is available on Complex.

Complex Staff40 days ago
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Marvel Spider-Man Kith x ASICS GT-2160, Adidas Don Issue 1, A Bathing Ape Bapesta, Air Jordan 1
Sneakers

The Best Spider-Man Sneakers of All Time, Ranked

As 'Spider-Man: Brand New Day' hits theaters, we're looking at Marvel's best Spider-Man sneaker collabs from Jordan Brand, Adidas, and more.

Zac Dubasik43 days ago
 Ken Griffey Jr. Nike Air Griffey Max
Sneakers

The Best Baseball Sneakers of All Time, Ranked

Before tonight's 2026 MLB All-Star Game, we're ranking the best baseball training sneakers of all time.

Zac Dubasik60 days ago
Most Comfortable Sneakers 2026 Brooks Ghost Max 3 Nike Vomero Plus Adidas Evo SL EXO
Sneakers

The Most Comfortable Sneakers to Buy in 2026

From the Asics Gel-NYC to the Nike Air Force 1 Low, these are some of the most comfortable sneakers you can buy in 2026.

Victor Deng115 days ago
A black and silver Asics sneaker with a sleek, low-profile design and visible branding on the side.
Sneakers

Asics Hypersync Sneaker: How to Buy

The lifestyle sneaker merging track and wrestling DNA is available now on Complex.

Complex Staff122 days ago
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The Top 10 Superhero Sneakers of All Time, Ranked
Sneakers

The Top 10 Superhero Sneakers of All Time, Ranked

From Asics inspired by X-Men to Kobes channeling the Joker, these are our picks for the top 10 comic book shoes of all time.

Mike DeStefano137 days ago
Two images of dark blue and black Asics sneakers. The left shows them worn with dark pants; the right shows them side by side.
Sneakers

Asics UB13-S GEL-SD LYTE: How to Buy

The unisex Sportstyle silhouette is available on Complex.

Complex Staff138 days ago
Best Sneakers to Buy for Spring 2026
Sneakers

The Best Sneakers to Buy for Spring 2026

From Air Jordans to Air Force 1s to Sambas, here's a refresh for the new season.

Victor Deng157 days ago

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