Josh Hart and JISOO are among the stars who’ve been enlisted to help Tommy Hilfiger ring in the holiday season.
The two are featured in a new campaign for the brand’s Winter 2026 collection, a timely offering of seasonally appropriate attire ranging from the wool chore jacket (rocked by Hart) to the cable knit crewneck (worn by JISOO).
In a statement shared with Complex, Hilfiger, now more than four decades deep into the legacy of his namesake label, pointed to the importance of family as a key inspiration behind the new campaign.
“Family has always meant so much to me, and has inspired my brand since the beginning,” he said. “Over the years, we’ve built a remarkable circle of people who have each become part of our story, and this campaign shows a side of them we don’t often get to see. There’s warmth, humor, and plenty of personality — a contemporary take on the best of family life, expressed through confident modern prep.”
Joining the Knicks star and the “Click” artist for the family-focused campaign are Travis Kelce, Arón Piper, Florian Wirtz, Dominik Szoboszlai, Jérémy Jacquet, and Quenlin Blackwell.
See more below. Winter 2026 pieces are shoppable through the official Tommy site, and in select stores.
