Jon Bernthal has been selected as the new face of Fear of God and stars in the brand’s new campaign for The Eternal Order.
As FOG’s milestone release, The Eternal Order holds close to the brand’s tradition of elevated design and precision, with Bernthal complementing the drop through his classic poise.
"What I admire about Jon is that he knows who he is and what governs him. His love for his family, his community, and his work all come from the same center,” stated Fear of God founder Jerry Lorenzo. “There's a real sense of intention in how he lives and what he creates. He's always growing, always pushing himself, but never losing sight of what grounds him. I think that's something we strive for at Fear of God."
2026 was a jam-packed time for the actor, who starred in Netflix limited series His & Hers, Spider-Man: Brand New Day, The Odyssey and The Punisher: One Last Kill, along with a four-month Broadway run in Dog Day Afternoon.
The Eternal Order is available now on the Fear of God official website and at select retailers worldwide.
