Style

Dwyane Wade Appointed as Chief Performance Officer at REVOLVE Group

The retired Miami Heat player will partner with Revolve Man and FWRD Man on men's fashion initiatives.

Getting your Trinity Audio player ready...
REVOLVE
REVOLVE

Retired NBA player Dwyane Wade has a new job at REVOLVE Group.

The lifestyle and fashion enterprise announced the appointment of the former Miami Heat player player as Chief Performance Officer for REVOLVE Man and FWRD Man. In the position, Wade will be the face and strategic advisor of the companies’ men’s fashion initiatives through product-curation and brand-building strategies. While establishing a close look into Revolve and FWRD’s expansion through consumer trends and brand marketing, Wade’s appointment will also bring together the worlds of fashion, sports, culture and wellness.

"Style has always been an extension of how I express myself, both personally and professionally," stated Wade. "What excites me about this partnership is the opportunity to help shape how men engage with fashion today. REVOLVE and FWRD understand that modern style is no longer divided between performance, luxury, and everyday wear - it's all connected. Together, we're building something that reflects how men actually live, dress, and show up in the world."

“As we continue investing in the future of our men's business, we wanted a partner who authentically embodies the intersection of sport, fashion, and culture," added Michael Mente, Co-Founder and Co-CEO of REVOLVE Group, Inc.

“Dwyane has long been recognized not only for his accomplishments as an athlete, but for his influence on modern men's style and his ability to shape conversations beyond the court. His perspective, relationships, and vision make him the ideal partner to help guide this next chapter for REVOLVE Man and FWRD Man."

Related Stories

Dwyane Wade Created a 'Safe Space' for His Teammate to Talk About Zaya Wade Before She Came Out
Sports

Dwyane Wade Says He Stopped Laughing at Certain Locker-Room Jokes Before Zaya Came Out

As his family privately navigated Zaya’s identity, Wade began listening differently — and stopped participating in locker-room behavior he once accepted.

Dwyane Wade Says Fatherhood, Not Basketball, Will Define His Legacy
Sports

Dwyane Wade Hopes Fatherhood, Not Basketball, Will Define His Legacy

The NBA Hall of Famer reveals how becoming a young dad gave him purpose — and why the mark he leaves on future generations matters most.

Stay ahead on Exclusives

Download the Complex App