Nike

Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.

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A pair of white Nike sneakers with a distinctive black sole and swoosh logo, designed with a modern, sporty aesthetic.
Sneakers

Nike Women First Sight Mirage: Now Available on Complex

The Sail/Black-Clear colorway is available now on Complex.

Complex Staff14 hours ago
Nike World HQ
Sneakers

Nike Music Executive Accused of $1 Million Kickback Scheme

Nike exec John Griffith has been charged with a $1 million kickback scheme.

Victor Deng4 days ago
Rapper Drake is seen during the FIFA World Cup 2026 Round Of 32 match between Portugal and Croatia at Toronto Stadium on July 02, 2026 in Toronto, Ontario.
Style

Drake and Nike Brought a Custom 'Iceman' Glove to NOCTA Manor 2026

The bedazzled white glove from Drake's album cover got a Nike-branded upgrade.

Joe Price4 days ago
Air Force 1 Low
Sneakers

This Nike Air Force 1 Comes With an NYC MetroCard

Here's a closer look at the new NYC-themed Air Force 1 Low '01.

Victor Deng4 days ago
Nike
Sneakers

12 Individuals Indicted in $2 Million Nike Cargo Theft Scheme

Here's what to know about the indictment.

Victor Deng5 days ago
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A pair of Nike Air Max 95 sneakers in shades of gray and green, with a visible air unit in the sole.
Sneakers

Nike Air Max 95 OG Women's in Black/Fresh Mint: How to Buy

The women's-exclusive Black/Fresh Mint/White/Medium Grey colorway is available now on Complex.

Complex Staff6 days ago
'White Label' Nike Basketball
Sneakers

Nike Basketball Unveils 'White Label' Pack for 2026 WNBA All-Star Weekend

Here's how to buy the Nike 'White Label' pack.

Victor Deng6 days ago
The Nike Noir.
Sneakers

The Nike Noir and Mirage from the First Sight Collection Are Available on Complex

Here's how to buy the Nike Noir and Mirage silhouettes.

Victor Deng10 days ago
A pair of metallic silver and black Nike sneakers with a beige sole, featuring a mesh design and the iconic Nike swoosh.
Sneakers

Nike P-6000: How to Buy

Nike's early-2000s retro runner is back in multiple colorways.

Complex Staff12 days ago
Travis Scott x Nike Moon Shoe
Sneakers

Travis Scott Debuts Unreleased Nike Collab at 'The Odyssey' Premiere

Here's an early look at the Travis Scott x Nike Moon Shoe.

Victor Deng13 days ago
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'Soccer Ball' Nike Total 90
Sneakers

How to Buy the Nike Total 90 'Soccer Ball'

The 'Soccer Ball' Nike Total 90 is available now.

Victor Deng15 days ago
Complex/YouTube
Style

The State of Streetwear: Complex Style Podcast Explores Major Brands of 2026

Hosts Aria Hughes and Chris Chance debated the current wave of streetwear.

"NIGO: From Japan with Love" at the Design Museum - Photocall
Style

Design Museum Unveils Final NIGO x Nike Apparel Drop

The apparel drop is available now online and at the Kensington High Street store.

Alex Ocho18 days ago
Nike Ja 4
Sneakers

Ja Morant's Nike Ja 4 Releases in August

Here's what to know about the Nike Ja 4.

Victor Deng19 days ago

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