Nike Air Max Joga Bonito, Vans, and Off-White lead this month's new arrivals, spanning artist collaborations, Y2K runners, and heritage picks like the Samba.
Brendan FrederickNike
Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.
Featured
Joe La Puma gives his take on the move and Nike's football future.
Joe La Puma
The 'Sunset' Air Jordan 5 headlines this week's best drops.
Victor Deng
From BAPE and Balenciaga to the BABYMETAL x Marvel drop at Complex, these are the Marvel streetwear collaborations worth knowing.
Oruny ChoiLatest Stories
Jalen Brunson and KATSEY Were Decked Out in Nike Gear to Close Out ‘SNL’ Premiere
The Knicks guard hosted the Season 52 opener of 'Saturday Night Live.'
Trey Alston2 hours ago
Jacquemus' New Nike Moon Shoe Colorway Just Dropped
Here's how to buy the 'Emerald Rise' Jacquemus x Nike Moon Shoe.
Victor Deng6 days ago
Supreme and Nike Unveil Fall 2026 Collection f/ Faux Fur Reversible Parka and More
The full collection launches this week.
Trace William Cowen6 days ago
Nike Co-Founder Phil Knight Pledges $1.1B for Oregon’s First Women’s Hospital
The historic gift from Phil and Penny Knight will unite women’s health services under one roof while expanding heart care and research statewide.
Bernadette Giacomazzo7 days ago
Jordan Brand Hits the Weight Room With New Strength Line of Gym Equipment
The new collection brings Air Jordan-inspired details to weights, racks, benches, and more.
Mark Elibert8 days ago
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University of Miami and Nike Announce Multi-Year Partnership
Nike and the University of Miami's new deal kicks off in July 2027.
Victor Deng10 days ago
Are Sneakers Dead? Joe La Puma Ends the Debate
JLP responds to the store owners and sneakerheads who say that the game is over.
Joe La Puma10 days ago
Victor Victor Is Coming to ComplexCon 2026
Here's what to know about Victor Victor coming to ComplexCon this year.
Victor Deng10 days ago
Nike Alphafly 4: Everything You Need to Know
The Nike Alphafly 4 is available starting today.
Victor Deng11 days ago
'Warning Code' Nike Caitlin 1 Is Releasing on Complex in October
Here's how to buy the 'Warning Code' Caitlin 1 on Complex.
Victor Deng11 days ago
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Top Female Olympic Athletes Lead NikeSKIMS Fall '26 Edit 1
Olympians Jutta Leerdam, Chloe Kim, Anna Cockrell, and Stephanie Au star in the campaign for the NikeSKIMS edit, which releases September 17.
Jaelani Turner-Williams12 days ago
Here’s How the Nike x NBA Standard Issue Collection Reinvents Fan Gear
Complex talks to Nike about its upcoming NBA Standard Issue Collection in this exclusive interview.
Victor Deng16 days ago
Joe La Puma Picks a Sneaker Grail He’d Buy Right Now
JLP scans the shelves at Solestage LA in search of a classic from 2009 that he almost forgot.
Joe La Puma17 days ago
The History of Nike ACG, Nike’s Most Underrated Line
All Conditions Gear has been Nike's outdoor line since 1989. Here's how it started, who designed its classics, and where it’s going next.
Oruny Choi17 days ago