Get ahead on present shopping with these Swoosh staples.
Complex StaffNike
Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.
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Nike's latest G.T. performance basketball sneakers debut in February 2027.
Victor Deng
With the holidays on the way, here are the best gifts for the sneakerhead in your life, from a fresh pair of ASICS to Taschen’s Virgil Abloh “Icons” book, all on Complex.
Complex Staff
Kaws x Air Jordan 4? HTM x Nike Air Force 1? Here are our picks for sneakers we want to return in 2027.
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