New Balance

New Balance is a sneaker brand founded in 1906 in Boston, Massachusetts, recognized for its dedication to craftsmanship and comfort. Its shoes feature proprietary midsole technologies like ENCAP and Fresh Foam, delivering enhanced cushioning and support. The brand’s signature "N" logo and commitment to domestic manufacturing in the U.S. and U.K. set it apart in the global sneaker landscape. Its relevance traces back to the 990 model’s 1982 debut, which pioneered the fusion of technical running performance with a clean, understated aesthetic. Fans return for New Balance’s ability to balance innovation with heritage, as seen in the cult following around models like the 574 that appeal to both runners and streetwear enthusiasts. This dual appeal cements New Balance’s role as a brand that bridges athletic function and lifestyle culture.

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New Balance 983
Sneakers

New Balance Unveils the 983 Lifestyle Sneaker

The New Balance 982 releases in October.

Victor Deng5 days ago
Sunglasses with blue and orange lenses flank a gray shirt featuring a black and red vinyl record design on a purple background.
Style

10 Things You Didn't Know About District Vision

Before the sunglasses and the New Balance collabs, District Vision was teaching runners to meditate. Ten things worth knowing.

Oruny Choi31 days ago
Close-up of three sneakers: a Vans with textured fabric, a Nike with a neon green swoosh, and a New Balance with a beige knit design.
Sneakers

The Best Sneakers Under $150 Available Right Now on Complex

The best sneakers under $150 on Complex Shop right now, from the Nike Moon Shoe and Air Force 1 "Philadelphia" to the Vans LX Authentic 44 and New Balance 471.

Oruny Choi33 days ago
New Balance store.
Sneakers

New Balance Opens First West Coast Flagship at The Grove, Los Angeles

The massive new two-floor store, which spans a whopping 4,400 square feet, is launching with two weekends of experiential pop-ups.

Trey Alston36 days ago
A pair of beige and gray New Balance sneakers with white laces and black soles.
Sneakers

New Balance 2010: How to Buy

The 2010 is available in new colorways on Complex.

Complex Staff46 days ago
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SuperComp Rebel v1
Sneakers

New Balance SuperComp Elite v6 & Rebel v1: Everything You Need to Know

The New Balance SC Elite v6 and Rebel v1 release in August.

Victor Deng47 days ago
Action Bronson x New Balance 2811
Sneakers

Action Bronson's New Balance 2811 Sneaker Releases in July

Here's a closer look at the Action Bronson x New Balance 2811.

Victor Deng50 days ago
 Ken Griffey Jr. Nike Air Griffey Max
Sneakers

The Best Baseball Sneakers of All Time, Ranked

Before tonight's 2026 MLB All-Star Game, we're ranking the best baseball training sneakers of all time.

Zac Dubasik54 days ago
Vans Authentic, Nike Air Force 1 Low, Adidas Ultra Boost 1.0
Sneakers

The Best White Sneakers to Buy in 2026

From classics like the Nike Air Force 1, to modern runners like the Nike Vomero Plus, here are the best all-white sneakers to buy right now.

Victor Deng66 days ago
'Leaf Green' New Balance 2011
Sneakers

Ronnie Fieg Unveils New Balance 2011 Sneaker

The upcoming New Balance 2011 celebrates Kith's 15th anniversary.

Victor Deng76 days ago
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Some of the best streetwear collabs of 2026 include Supreme x MM6, John Geiger x NFL, NIGO x Nike Air Force 1, Corteiz x Gabriel Moses, and the BEAMS Plus x Polo Ralph Lauren 'Japanorak.'
Style

The Best Streetwear Collabs of 2026 (So Far)

From Supreme x MM6 to Swatch x AP, these are the best collaborations of the year, so far.

Mike DeStefano86 days ago
A New Balance sneaker featuring green mesh, brown suede overlays, and a black sole with green accents.
Sneakers

New Balance 2010 in Sea Moss: How to Buy

The latest colorway of the 2010 is available now on Complex.

Complex Staff86 days ago
Stone Island x New Balance 1890
Sneakers

How to Buy the Stone Island x New Balance Abzorb 1890 Collabs

The Stone Island x New Balance Abzorb 1890 releases in June.

Victor Deng109 days ago
Most Comfortable Sneakers 2026 Brooks Ghost Max 3 Nike Vomero Plus Adidas Evo SL EXO
Sneakers

The Most Comfortable Sneakers to Buy in 2026

From the Asics Gel-NYC to the Nike Air Force 1 Low, these are some of the most comfortable sneakers you can buy in 2026.

Victor Deng109 days ago

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