New Balance

New Balance is a sneaker brand founded in 1906 in Boston, Massachusetts, recognized for its dedication to craftsmanship and comfort. Its shoes feature proprietary midsole technologies like ENCAP and Fresh Foam, delivering enhanced cushioning and support. The brand’s signature "N" logo and commitment to domestic manufacturing in the U.S. and U.K. set it apart in the global sneaker landscape. Its relevance traces back to the 990 model’s 1982 debut, which pioneered the fusion of technical running performance with a clean, understated aesthetic. Fans return for New Balance’s ability to balance innovation with heritage, as seen in the cult following around models like the 574 that appeal to both runners and streetwear enthusiasts. This dual appeal cements New Balance’s role as a brand that bridges athletic function and lifestyle culture.

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New Balance 990v7
Sneakers

New Balance 990v7: Everything You Need to Know

The upcoming New Balance 990v7 releases on November 6, 2026.

Victor Deng15 days ago
New Balance 990v7
Sneakers

The New Balance 990v7 Is Not Another Boring Grey Sneaker

The New Balance 990v7 keeps New Balance’s grey sneaker magic alive and designer Jean Khalife breaks down what makes it so special.

Matt Welty16 days ago
LeBron James, Caitlin Clark, Anthony Edwards, Nike KD 19, Converse Shai 001, Nike Ja 4, Adidas Harden 10
Sneakers

The Best Signature Basketball Sneakers of 2026

Nike Caitlin 1? Adidas Anthony Edwards 3? Nike LeBron 24? Here's how we ranked them.

Zac Dubasik17 days ago
Air Jordan 1 'Royal'
Sneakers

Best Sneakers Available at Foot Locker Right Now

From the 'Royal' Air Jordan 1 to the Puma MB.06, here are the best sneakers available at Foot Locker right now.

Complex Staff21 days ago
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New Balance 990v7
Sneakers

Closer Look at the New Balance 990v7

Joe Freshgoods shows off the upcoming New Balance 990v7.

Victor Deng24 days ago
New Balance Made in UK 991v2, Air Jordan 6 'Oreo,' Adidas Hyperboost Euphoria
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Best Sneakers to Buy on Sale: October 2026

From the Air Jordan 11 to the Adidas Hyperboost, these are the best sneakers to buy on sale in October 2026.

Zac Dubasik32 days ago
Joe La Puma ComplexCon 2026
Sneakers

What Should Have Made ComplexCon's Sneaker of the Year List?

Prior to ComplexCon, Joe La Puma takes a look at some of the sneakers that just missed the cut.

Joe La Puma36 days ago
A collection of five different sneakers from various brands, including Nike, Adidas, and others, displayed against a textured background.
Sneakers

The Best New Sneakers Available on Complex [September 2026]

Nike Air Max Joga Bonito, Vans, and Off-White lead this month's new arrivals, spanning artist collaborations, Y2K runners, and heritage picks like the Samba.

Vans Loafer 'Harris Tweed,' Nike ACG Zegama Hike, Air Jordan 4 'Tour Yellow'
Sneakers

Best Sneakers to Buy for Fall 2026

From Air Jordans to Nike ACG to Adidas Sambas, here are our picks for the best fall sneakers to buy right now.

Victor Deng44 days ago
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Best New Balance Sneakers of All Time
Sneakers

The 25 Best New Balance Sneakers of All Time

New Balance 990? 993? 574? 1906R? Here's how we ranked the brand's best sneaker models.

Riley Jones53 days ago
Action Bronson x New Balance 992 ‘Digitalis Purpurea,’ A Ma Maniere x Air Jordan 3 ‘While You Were Sleeping,’ Supreme x Nike Blazer Mid
Sneakers

The Best Sneaker Collabs to Buy For Under Retail Right Now

From the Supreme x Nike to A Ma Maniere x Air Jordans, these are the best sneaker collabs to buy for under retail in 2026.

Zac Dubasik57 days ago
Diamond Supply Co. x Nike SB Dunk Low 'Canary,' Sean Wotherspoon x Nike Air Max 1/97, Off-White x Nike Air Force 1, Nigel Sylvester x Air Jordan 4 'Brick by Brick,' Pharrell x BBC x Adidas NMD Hu
Sneakers

The History of ComplexCon Sneaker Releases

From 2017's Off-White x Nike Air Force 1 to 2025's Nigel Sylvester x Air Jordan 4 'Brick by Brick,' here's a look back at some of ComplexCon's best sneaker releases.

Zac Dubasik57 days ago
New Balance signs Ayo Edebiri
Sneakers

New Balance Signs Ayo Edebiri

New Balances adds actor Ayo Edebiri to its family of brand ambassadors.

Victor Deng58 days ago