With the Qatar World Cup just a few days away, Unknown has unveiled a brand new collaboration in anticipation of the tournament with fellow rising brand Heaven Can Wait.
Captured in a campaign shot across the grounds of Croydon AFC, the football-inspired capsule moves away from Unknown’s rhinestone-heavy designs and instead features a new tracksuit design inspired by the Three Lions’ 2004 home kit.
The collaborative Home Jersey is arguably the standout from the capsule, arriving with bold graphics, a customised crest and It’s Coming Home embroidered beneath the collar, while a custom Away Jersey in a black and purple colourway also catches the eye. Rounded out by a slouchy zip-up tracksuit and a host of tongue-in-cheek accessories, the collection is supported by a short film which sees friends and older onlookers coming together in the pub through the uniting atmosphere the World Cup fosters.
