Key Takeaways
- Complex’s roundup crowns Pharrell’s surf-and-skate-themed Louis Vuitton show as the standout runway and accessories moment of Paris Fashion Week Men’s Spring/Summer 2027, thanks to its beach set, live-score spectacle, and hit bags and sneakers.
- Willy Chavarria earns best collection for his intimate, non-theatrical “Comunión” show, while Jordan Clarkson’s Knicks-coded runway look and Gunna’s toned-down fits deliver the week’s sharpest celebrity style moments.
- The piece also highlights Junya Watanabe’s unexpected collab with Hidden.NY, Soulgoods x Nike’s Homescape Woven as the key sneaker drop, and Pablo T-Shirt Factory’s Le Marché PTSF as the go-to streetwear activation showcasing nearly 50 emerging global brands.
Another Paris Fashion Week has come to a close.
The packed (and extremely hot) week in Paris featured plenty of amazing shows full of items we’ve already added to our wishlist, notable celebrity moments, thoughtful activations, new collabs, and much more. As we assess all of the shows and events that the week had to offer, there are a handful of moments that have stood out from the pack and held our attention days later.
These are our picks for the Best of Paris Fashion Week Men’s Spring/Summer 2027.
Best Runway Show: Louis Vuitton
Louis Vuitton’s runway show has become the unofficial kickoff of Paris Fashion Week since Pharrell was named men’s artistic director in 2023. This year, it started things off with a bang.
The surf and skate-inspired clothing from Louis Vuitton Men’s SS27 was some of the strongest to date from Pharrell. The relaxed, more casual looks felt more in line with Pharrell’s natural style. Thus, he executed them well. The show’s soundtrack featured some Pharrell-ism’s like the Voices of Fire choir and a live orchestra. There were also original tracks with Quavo, NBA Youngboy, Future, Angélique Kidjo, and Lil Baby (the best of the bunch) that played well over the venue’s industrial sound system. But what we all remember most about Louis Vuitton SS27 is the set design. Pharrell and his team recreated a sandy beach complete with a giant tubular wave that models emerged from to begin their runway walks. It was a visual that stuck with us long after the show’s conclusion.
Best Collection: Willy Chavarria
In January, Willy Chavarria did his big one. His Fall/Winter 2026 show in January was less a runway presentation and more of a live performance art piece. It featured the debut of a diffusion workwear line, Big Willy, and showcased Mexico gear with Adidas ahead of the World Cup. It was massive and memorable. For Spring/Summer 2027’s Comunión, Chavarria dialed things back a bit. The venue was much smaller. There were no theatrics. The focus was put back on the clothing itself, which was split evenly between men's and women’s looks. And it absolutely delivered.
Chavarria continues to fine tune his approach to refined workwear through the lenses of Chicano culture and luxury fashion. Billowing, below-the-knee shorts, slouchy pinstriped suits, and buttery leather jackets styled with the collars popped stole the show. Pops of color–bright red, seafoam green, royal blue, orange, baby pink, and lilac–were used in all the right places. Floral patterns were meant to evoke the feelings of comfort that many of us grew up seeing around our childhood homes on peeling wallpaper, furniture, or fine china. A collaboration with Ugg, which ranged from rugged boots to cozy house slippers, felt like they could last a lifetime in any wardrobe. The selection of handbags was another bright spot, proof that Chavarria has a future in the category that he can keep exploring. Overall, the showing was proof that Chavarria doesn’t need a spectacle and massive brand budgets to deliver something that will resonate.
Best Celeb Moment: Jordan Clarkson in Willy Chavarria
The energy in New York City has been unmatched for the past few weeks, thanks to the New York Knicks’ monumental NBA championship run. Some of the Knicks players have taken their celebration to Paris and now are completing some more side quests to really round out one of the greatest years of their professional lives. Case in point, Jordan Clarkson walking in the Willy Chavarria show. Clarkson has been one of the best dressed players in the NBA for a number of years. So, it was a no-brainer to see him walk the runway for one of the biggest designers today. He did it in one of the best looks of the entire show: a Knicks blue leather jacket layered over a white button-up, pink plaid boxer-like shorts, high white socks, brown loafers, and a supple black bag. Not a bad victory lap for the NBA vet.
Best Dressed Celeb: Gunna
Gunna has established himself as one of this generation’s best dressed rappers. While traversing around Paris, he showed off his versatility. He pulled up to Rick Owens and Vetements in calm brown and black sets, respectively. The real highlight came early in the week when he arrived to the 424 show in one of the brand’s handpainted leather jackets (who cares if it’s 100-plus degrees outside?) from its upcoming Under Armour collaboration. Every look was accessorized with a pair of classic black shades and the perfect amount of ice. Early in his career, Gunna’s style was very loud and trend-oriented. Now, he seems to have found his pocket with a calmer, more mature approach. Sometimes simplicity is key.
Best Collab: Junya Watanabe x Hidden.NY x ‘47
The Junya Watanabe MAN show is always full of collabs. There are the usual suspects like Carhartt or Levi’s. Notable names like Stussy and Danner weave their way into the equation from season to season. As widespread as the slate of Junya collabs can be at times, we still would have never guessed that a project with Hidden.NY would make its way onto the runway. In the show, a handful of Hidden.NY logo hats made in collaboration with ‘47 were remixed with an overdose of jewels and gems hit the runway. Following the presentation, the moodboard-turned-streetwear label shared some more apparel items from the project including the best of the bunch: a painted chore jacket that nods to the Junya archive.
Hidden.NY has been steadily growing its brand for the past few years, but seeing it evolve from a pioneering Instagram moodboard page to a serious clothing brand has been fun to see. Punctuating that journey with a Junya Watanabe collaboration feels like a win for streetwear and its future.
Best Accessories: Louis Vuitton
Whether you’re somebody who loves or hates the clothing from Pharrell’s Louis Vuitton, you have to tip your cap to the accessories. Season after season, he continues to level up. This time, the beach theme was carried over in playful ways like beaded Speedys that resembled sea anemones. Other bags were done up in premium exotic materials like snakeskin and croc complete with pearl details that likely command retail prices that would make anyone’s eyes water. Monogram shopper totes featured a colorful new wordmark designed by Cactus Plant Flea Market’s Cynthia Lu. Pharrell’s signature Speedy bags were shown in new reversible colorways like yellow/slate grey and blue/pink that we can only dream of owning one day. And of course, there were the new Vans-inspired sneakers that took the internet by storm upon their debut and look to be the first commercial footwear hit of the Pharrell era at LV.
Best Footwear: Soulgoods x Nike Homescape
The biggest footwear debut in Paris this season happened off of the runway. Instead, it was shown off in a gallery activation held by Chinese-born, Paris-based brand owner Wu Yue. The sneaker we are talking about is the Soulgoods x Nike Homescape Woven. Debuted in three colorways–earthy brown, bright blue, and magma orange–the shoe is destined to run the summer once it gets a wider launch in July. The woven upper harkens back to cult classics like the Footscape Woven, while the collapsible heel leans into the mule trend that is dominating lifestyle footwear right now. Getting to see a peak into Yue’s process at the exhibition through sketches and a table full of production samples and references from the Nike archive made us appreciate the adventurous new silhouette that much more.
Best Activation: Le Marché PTSF
The runway shows from the biggest luxury brands in the world will always be the focal point of Paris Fashion Week, but they are far from the only worthwhile events that take place during one of fashion’s biggest weeks. Plenty of independent designers, artists, and streetwear brands also hold special events and activations. Ground zero for Paris’ streetwear scene is Pablo T-Shirt Factory. This year, it held pop-ups for Sp5der, helped unveil Free The Youth’s Air Jordan 16 collab, and hosted a 1v1 basketball tournament with Awake NY. But the best event that took place at Pablo Attal’s factory was Le Marché PTSF. The block was transformed into an outdoor flea market that hosted nearly 50 emerging streetwear brands from around the world like New York’s 786, UK’s 99 by JMS, and Australia's Yuth. If you were eager to see what the future of streetwear looks like, this was the place to be. It was also a great indication of how young, rising brands can take advantage of Paris Fashion Week to make their own footprint while a bunch of key industry figures are navigating the city.
