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Heineken are taking the Champions League trophy to the most passionate fans on the planet.
With a growing global audience of 400 million watching the Champions League final each and every year, it's indisputable that the biggest trophy in European club football has become the ultimate prize in world football, too.
To reflect the Champions League's power outside of Europe, Heineken are presenting the UEFA Champions League Trophy Tour – bringing the biggest prize in football and a sporting legend to cities outside of Europe for the first time.
We joined the party in Egypt, where Ryan Giggs championed the trophy to thousands of fans at an exclusive event in the shadows of Giza's iconic Great Pyramid.
Follow all the action by using the #ChampionTheTrophy hashtag on Instagram and Twitter.
