Key Takeaways
- Caitlin Clark teams up with Cookie Monster in an Xfinity commercial to create the “Greatest Cookie of All Time.”
- The playful campaign expands Clark’s endorsement portfolio, which already includes Nike, Gatorade, State Farm, and Wilson Sporting Goods.
- The ad follows an eventful Fever season in which Clark denounced racist attacks against teammate Kelsey Mitchell and voiced her desire to keep sharing the backcourt with her.
Caitlin Clark has a new teammate, and this one cares more about cookies than basketball.
The Indiana Fever star has teamed up with Sesame Street's Cookie Monster for a new Xfinity commercial that puts the WNBA standout in the kitchen alongside the blue, cookie-obsessed character. Their assignment? Create the "Greatest Cookie of All Time," bringing together two very different contenders for GOAT status.
The advertisement swaps basketballs for baked goods, with Clark and Cookie Monster working toward their culinary goal. The campaign plays on Clark's reputation as one of the biggest names in women's basketball and Cookie Monster's decades-long obsession with his favorite snack.
The collaboration adds to Clark's growing endorsement portfolio. The former Iowa standout signed a reported $28 million deal with Nike in 2024 and has since worked with major brands including Gatorade, State Farm and Wilson Sporting Goods.
The commercial also arrives after another eventful WNBA season for Clark and the Fever.
Indiana's 2026 playoff run ended against the Las Vegas Aces, led by five-time league MVP A'ja Wilson. Clark and her teammates entered the offseason after a postseason marked by several contentious moments involving players, spectators, and the broader attention the franchise drew.
"As far as people that have used me to demonstrate racist rhetoric or hate or discrimination, that's not something I stand for," Clark told reporters. "That's never been something I've stood for."
Her comments followed Mitchell's admission that playing for Indiana had become difficult at times because some spectators were hostile.
"Showing up every day to compete for fans that may or may not like you is hard," Mitchell said.
Clark defended her teammate and hoped the two would keep playing together.
"There's nobody I would want to share the backcourt with other than her," Clark said. "We need her. We love her."
Fever guard Sophie Cunningham subsequently criticized Wilson's reaction, telling her to "grow up" during an episode of her No Hesitation podcast.
The incident became part of a larger conversation about how the league treats WNBA players as its popularity continues to grow.
