In addition to the numerous sneaker releases to celebrate the 30th anniversary of Space Jam this year, Jordan Brand is also pulling back the curtains on the Michael Jordan-staring film with a new documentary, launching soon.
Premiering on Jordan Brand’s YouTube channel on Nov. 15 is Space Jam: Beyond the Jam, a six-part mini-documentary series that takes fans behind the creation of the 1996 Space Jam film. MJ’s namesake brand confirms that the series brings viewers never-before-told stories and angles from MJ and other actors and creatives behind the film. The first episode debuts this Sunday, and a new episode will air on YouTube weekly.
As for the sneakers, Jordan Brand is also rereleasing the classic “Space Jam” Air Jordan 11 in December as well as new Space Jam-themed iterations of the sneaker this week.
The first Space Jam: Beyond the Jam will air on Sunday, Nov. 15 at 10 a.m. ET at Youtube.com/Jordan.
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