Key Takeaways
- This feature traces witch house’s brief 2009–11 run and its impact on hip-hop and pop through dark synths, stuttering drums, pitched-down vocals, and occult imagery.
- The artist Pictureplane coined the name in 2010, while Salem and Clams Casino helped carry the DJ Screw-inspired sound into music by A$AP Rocky, The Weeknd, and Kanye West.
- The piece spotlights six defining tracks from Salem, Clams Casino, Balam Acab, Holy Other, oOoOO, and White Ring.
Deep in the digital catacombs of the Internet lived a corner of music you’d hardly remember, let alone find, even with a map pointing you directly toward it. Witch house, the electronic, micro-genre best known for dark, sonic landscapes littered with stuttering drum machines and its pitched-down, reverb-soaked vocals, ruled the underground music scene, even if just for a moment. Years later, its influence holds true.
The “witch house” moniker was coined by Denver-based electronic musician Travis Egedy (a.k.a. Pictureplane), back in 2010. The artist told The A.V. Club, “[We] were joking about the sort of house music we make, [calling it] witch house because it’s, like, occult-based house music.” The joke took on a life of its own, spawning its most notable leaders in Salem, Balam Acab, oOoOO, White Ring, and Clams Casino.
Even with a moment of prominence so brief (2009–11) before collapsing back into its own obscurity, the enigmatic sub-genre summoned a handful of artists that would cement themselves as music’s next foundation. The short run made it all the more impressive that the underwater howls would continue to ripple on through the mainstream of modern music today.
Heavily inspired by the “chopped and screwed" hip-hop production pioneered by Houston’s late DJ Screw, witch house’s signature sound was almost exclusively juxtaposed with montages of vintage horror and old film, occult imagery, and cryptic messaging. Often, the names that artists chose incorporated unicode characters and nonsensical aliases, making them nearly unsearchable. Artists like GL▲SS †33†H, ///▲▲▲\\\ (a.k.a. VOID) and more seemed to reject mainstream access and carved deeper niches into the depths of the underground scene with their cult followings. Ironically, it may have caused the swift unraveling of the microgenre’s Internet presence due to the self-imposed inaccessibility, but not before a few key artists took notice.
Most famously, A$AP Rocky, The Weeknd, and Kanye West tapped into witch house early with songs like “Bass,” “The Fall,” and “Black Skinhead” respectively. That influence came by way of producer Clams Casino and electronic group Salem, who were instrumental in putting their stamp on the hip-hop genre. Over the years that followed, the sound's pioneers would line the album credits of familiar names like PARTYNEXTDOOR, Mac Miller, Lil Peep, and Joji. Tyler, the Creator’s early records, Bastard and Goblin especially, channel some of the microgenre’s signature textured aesthetics. Tyler and fellow producer Left Brain would spread that style across Odd Future’s ecosystem into the mid-2010s with tracks like “Rella” from The OF Tape Vol. 2, and title track “Earl” off Earl Sweatshirt’s debut mixtape. And while the list goes on of notable artists dabbling in the mysterious realms of witch house, here are six key tracks from the era that best encapsulate the microgenre.
“Asia," Salem
Widely considered the micro-genre’s most essential contributor, Salem’s debut album, King Night, exerts heavy industrial synths and abrasive percussion tactics that largely encapsulate its core features, and is best heard in “Asia.” They would then return from their nearly decade long hiatus in 2020 to deliver their follow-up album, Fires in Heaven. Member Jack Donoghue has also seen success in collaborations with Lil B, Charli XCX, and, most notably, Kanye West on “Black Skinhead." He had been rumored to be in recording sessions for Donda 2 as well after a now-deleted Instagram image of the two surfaced online.
“I’m God," Clams Casino
Being that he’s responsible for one-third of the production credits on ASAP Rocky’s debut mixtape, Live. Love. ASAP, it’s fair to credit Clams Casino for architecting much of the woozy, trance-like production we associate with Rocky. A mainstay on the rapper’s future projects, the New Jersey native has contributed additional tracks like “LVL,” “Hell,” and “Black Tux, White Collar. Gaining initial fame from his “I’m God”, Clams Casino has gone on to collaborate on tracks with The Weeknd (“The Fall”), ScHoolboy Q (“Gravy”), Flume ("Go"), and countless others. He’s also largely credited with leading the witch house–fueled “cloud rap” movement of which Rocky, Lil B, and Yung Lean all came up in.
"See Birds," Balam Acab
The Pennsylvania-born producer known best for his textural collaging of natural sounds and spacious atmospheres found success in his debut EP, See Birds, which would see its title track used in a 2011 L’Oréal commercial featuring Beyoncé.
“Know Where," Holy Other
Holy Other made early rumblings with his 2010 debut EP, With U, which received high praise from the likes of The Guardian and Spin Magazine for his multi-genre-bending, ethereal sound. In 2014, the eerie “Know Where” was sampled in Partynextdoor’s “East Liberty.” Additionally, his latest project, Lieve, released in 2021, continuing in his witch house spirit, was well received.
"Sedsumting,” oOoOO
oOoOO is a key player in the earliest class of witch house, leading the practice of contrasting hip-hop tendencies and tapping into textural roots of electronic and chillwave. Founder Christopher Dexter Greenspan’s ability to mesh the trademark ghoulish vocals and jittery click tracks while drawing from a variety of unlikely instrumental pairings, is best exemplified on “Sedsumting.”
“IxC999," White Ring
Founded in New York City, White Ring was born out of the Myspace era with members connecting over the social media platform before coming together to create music in 2009. Leaning heavily into droning synthesizers and unintelligible vocals, the group’s debut EP, Black Earth That Made Me, from which the fan favorite “lxC999” stems from, remains a staple.
