Key Takeaways
- Labrinth teamed up with Apple to create a song from scratch on its latest MacBook Pro, livestreaming nearly four hours of solo work at Apple’s Tower Theatre store in downtown Los Angeles.
- The Nov. 4 session gave fans a rare look at the Euphoria musician’s creative process and promoted Apple’s new MacBook Pro ahead of its Nov. 6 launch.
- Labrinth plans to release the finished track exclusively on Apple Music next week.
We hear the music. But we almost never see the process. For one night, Labrinth decided to change that.
On Wednesday night (Nov. 4), the Grammy-nominated singer, songwriter, and producer—best known for his work on HBO's Euphoria—teamed up with Apple for a unique creative experiment: making an entire song from scratch using Apple's latest MacBook Pro, while streaming the whole process live.
The event took place at Apple's Tower Theatre store in downtown Los Angeles. And for almost four hours, fans got the rare opportunity to watch Labrinth build a song from the ground up, by himself, in real time.
The stream was part of Apple's rollout of its new MacBook Pro, which arrives Nov. 6 and features a tandem OLED display and new touch capabilities.
What's even cooler is that fans will actually get to live with the finished product. The track is scheduled to be released next week, exclusively on Apple Music.
Check out the full stream below.
