Key Takeaways
- Lay’s will launch its limited-edition “Holi-LAY’S” collection with Cheddar Scalloped-Style Potatoes and Holiday Turkey chips on October 25, followed by Maple Bacon on November 8.
- Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate chips, which pair dark chocolate with pistachios, will reach select retailers on December 1 and remain available into 2027.
- A sweepstakes beginning October 26 will offer prizes including a multicooker, casserole, charcuterie set, sweater, chip bowls, and game set.
Lay’s is bringing Thanksgiving to the chip aisle with a limited-time lineup built around holiday dishes, from scalloped potatoes to maple bacon. The “Holi-LAY’S” collection hits the supermarket snack aisle on October 25 with Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey. Maple Bacon arrives November 8, and two chocolate-covered Wavy chips hit select retailers on December 1.
According to USA Today, the first two bags draw directly from the Thanksgiving dinner table. Cheddar Scalloped-Style Potatoes translates the creamy, cheesy casserole into a crunchy chip; Roasted Holiday Turkey pairs roasted turkey flavor with gravy. Maple Bacon shifts the lineup toward sweet and smoky.
Lay’s says the U.S. debut brings “the perfect balance of sweet maple flavor and smoky bacon taste in every crunchy bite.”
Lay’s is also saving room for dessert. Wavy Milk Chocolate coats the ridged chips in milk chocolate, while Wavy Dubai-Style Dark Chocolate combines dark chocolate and pistachios with the brand’s signature crunch. Both are scheduled to hit select retailers on Dec. 1, with availability extending into 2027.
PepsiCo Foods Senior Vice President of Marketing Denise Truelove framed the collection around the holiday meal. “The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations,” she said in a statement.
She added that the flavors are intended to let customers “taste the joy of the holiday season before the table has been set and after it’s been cleared.” A sweepstakes tied to the products begins Oct. 26.
Shoppers can scan a code on a qualifying bag or enter at HappyHoli-Lays.com for prizes including a multicooker, casserole dish, chip bowls, a sweater, charcuterie set and game set.
Thanksgiving-themed novelty food has a track record beyond chips. Jones Soda introduced Turkey & Gravy soda in November 2003 as a holiday release and Toys for Tots fundraiser; the first run reportedly sold out within hours.
The company expanded the concept into holiday packs the next year, with drinks inspired by sides and desserts, and has revived the limited releases periodically.
Past packs translated green bean casserole, mashed potatoes, wild herb stuffing, pumpkin pie, and sugar cookie into soda.
