Of all the new experiences Brian Whittaker has faced during his rapid ascent within the UK fashion scene, perhaps none was as unexpected as logging onto Twitter and seeing his face screen printed on a fan-made pillowcase. “My followers are quite intense,” Whittaker says. “I didn’t know people thought I was that cool.”

The Birmingham-based emerging model, like most teenagers, has had a social media presence for years now, first joining Twitter, for example, back in 2013. But, unlike most 17-year-old tweeters, Whittaker’s social media followers have a habit of placing his likeness on all sorts of gifts for themselves and one another. “There’s been a birthday cake, birthday cards,” he reports. “It’s crazy. It’s great, but it’s crazy.”