Saint Laurent Finally Reveals How It Looks Without Hedi Slimane

Saint Laurent just unveiled its first campaign without Hedi Slimane.

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Complex Original

Image via Complex Original

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When Hedi Slimane departed Saint Laurent in April, he seemingly took his Instagram posts with him. All the images from the label's account were wiped clean when it was announced Anthony Vaccarello would be filling Slimane's shoes. 

On Friday, we finally got a peek at what the label will look like under the new creative direction of Vaccarello. Sort of. YSL posted three teaser videos to its account Friday morning, but only one features even a hint of clothing—just a bandeau top and a pair of black bottoms. The other two feature barely-moving nude models.

We've known from the jump that Vaccarello wouldn't be a massive departure from Slimane, since both channel a rock n' roll aesthetic. And this is one move the former Saint Laurent designer would probably be proud of. The designer was masterful at projecting a mood or attitude and used celebrities like Joni Mitchell, Beck, Marilyn Manson, and Courtney Love to sell a brand as much as specific pieces of clothing. The results under Slimane speak for themselves, as he doubled revenues at the label.

A press release from Saint Laurent teases that more content will be posted to the label's Instagram on Monday. For now, you can see the very first images and videos from Vaccarello's Saint Laurent above and below.

 

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