Selfridges X Complex Presents: adidas by kolor

adidas teams up with another Japanese fashion imprint.

In the third installment of the ongoing Selfridges X Complex partnership, we're shining a spotlight on the adidas by kolor Fall/Winter 2015 collection. Once again, adidas is utilising its performance prowess in collaboration with a Japanese fashion imprint — sound familiar?

Known for its modern design and meticulous attention for detail, the Junichi Abe-headed label's output is largely made up of clothes that have an optimal balance, utilizing unique cuts and fits to hit their signature aesthetic. This in combination with adidas' innovative technologies, means that the collection is definitely a must-cop this season.

While the clothes are definitely performance, this collection fuses the best of both brands' worlds; combining the high-end fabrics and technologies of adidas with kolor's fashion and vision. Placing emphasis on clean cuts, the collection is inherently wearable, and uses adidas' Climaheat and Climachill technology — engineered to regulate athletes' body temperatures. The footwear, designed as part of adidas' Ultraboost Collective, incorporates the design identity of kolor with the innovative and ridiculously popular Ultraboost silhouette. You don't get shoes much comfier than these, with the full length BOOST technology sole unit and knitted upper. 

Take a look at the video above and head in-store to shop the adidas by kolor Fall/Winter 2015 collection at Selfridges, in Men's Contemporary on 1. 

Produced by: Reknowned

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