Brain Dead and Eric Elms Have a Collab Inspired By One of the World's Earliest Memes

Kilroy was here.

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Complex Original

Image via Complex Original

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Cool guy art project/awesome underground brand Brain Dead has teamed up with multi-hyphenate designer and Supreme alumni Eric Elms on an exclusive T-shirt, hat, and tote bag in time for the New York Art Book Fair.

All of the items are emblazoned with a yellow smiley face graphic that's been juxtaposed with Elms' take on Kilroy, the World War II-era meme that was popular amongst G.I.s. In London the "Kilroy was here" expression was colloquially known as "Chad" or "Mr Chad," while in Australia, it's known more as "Foo was here." 

Consider that your art meme history lesson for the day. The collaborative product will be available at the Kinfolk Store at 94 Wythe Ave. in Williamsburg, Brooklyn through the weekend.

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