Harvey Nichols Puts Shoplifters on Blast in New Ad

Harvey Nichols's new ad makes a fool out of shoplifters.

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Complex Original

Image via Complex Original

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Harvey Nichols is promoting its new rewards app with a hilarious video that proves shoplifting is not the way to get free stuff. 

The advertisement follows a handful of people around Harvey Nichols' department store as they try and hide merchandise, run from security, and are eventually caught. The video ends with the tagline, "Love freebies? Get them legally," which gives way to a logo for the retailer's rewards app. 

Harvey Nichols is responsible for some other noteworthy advertisements, including one involving a blowtorch and another with models that appear to have peed themselves.

Watch the video above and avoid a life of crime by downloading Harvey Nichols' app here.

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