Wil Fry Is Releasing His First Full Collection for Fall/Winter 2015

The designer became famous for his digitally-designed all over prints that combined elements of sneaker, streetwear, and pop culture.

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Complex Original

Image via Complex Original

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Best known for his digitally-designed all over prints that combined elements of sneaker, streetwear, and pop culture, Wil Fry has managed to parlay his Internet fame into a legit menswear collection. While he might have built his buzz on the backs of designs like that Givenchy-inspired Brooklyn Nets jersey, or that Air Yeezy II tee, the designer’s Fall/Winter 2015 collection shows that his style has changed a lot over the years and he now favors a more minimal style void of any kind of logos or branding.

"I just got a bit bored doing that stuff,” he told GQ of his former aesthetic, “I was doing that for around 18 months and through doing them, eventually found myself with enough resources to take a proper stab at doing a line." While fans of the tongue-in-cheek style that made him a Tumblr favorite might be disappointed, Fry says his new offerings are much closer to his actual tastes: "This new stuff is more an interpretation of the kind of design (graphic design really) I'm drawn to—non-ornamental/utilitarian stuff...I'd like to still inject humor into this in the future but for right now am just taking baby steps."

Check out some images of the upcoming collection here, and watch for the Wil Fry Fall/Winter 2015 to be available this July at Wilfry.com

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[via GQ]

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