After joining forces during London Collections: Men in June 2014, G-Shock has collaborated with young designer Matthew Miller on an exclusive iteration of the third generation G'Mix bluetooth watch. Just in case you're wondering what you might need a bluetooth watch for, it can be used to control music via the G'Mix app.
The watch itself is as tough as you'd expect a G-Shock to be, and features a solid silver clasp—with the hard metal a nod to the robust reputation G-Shock has gained—with Matthew Miller's signature “M M” engraved. The watch comes alongside a pair of Urban Ears headphones, and everything is packaged in boxes Miller has designed to look like fast food packaging—a nod to the speed with which you can use the watch to interact with music.
To promote the collaboration, Miller co-directed a sixty second film with Liam Gleeson, with a soundtrack from William Richard Green, which you can check out above. The whole package is going to be available from stockists like Harrods, Oki-Ni, Casio London and G-shock East, as well as Matthew Miller's webstore from late October.
There will only be 50 of these bad-boys available world wide, so hold tight for a more precise release date from us soon.
