One of London's most prolific streetwear stores, Goodhood, recently upped and moved from its original premises to a new bigger store. To celebrate this momentous occasion, they decided to once again join forces with Danish brand and long-time pals, Norse Projects for a capsule collection.
Norse projects were one of the first brands to begin the Scandinavian invasion and Goodhood were their first account in the UK. Starting life as one of Copenhagen's best boutique stores, they launched their inaugural collection in 2009 and have never looked back. With a style that's functional, minimal and leaning towards workwear, Norse Projects are a staple for the more mature streetwear guy.
The collection sticks to a monochromatic colour palette, as did their previous coming together (to celebrate Goodhood's 5th birthday). It consists of a traveller's hat, a shirt, a sweatshirt, a printed T-shirt and a pair of printed trousers. The branding is inspired by both parties; “we wanted to offer our customers the premium essentials Norse Projects look that you know and love and give it a little London twist. It’s Norse Projects, it’s Goodhood, it’s No Good.” said Kyle Stewart of Goodhood.
Check out more images of the capsule below, and get ready for the launch of the capsule on Friday September 19.
1.
2.
3.
4.
5.
