17 Modern Designers Who Rejuvenated Old Brands

To survive, you need to be ready to adapt, and these designers helped older brands (some over a century old) breathe new life into their ageing properties.

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

For any fashion label, couture house, and mall brand, longevity is a continuously sought-after goal. Every fashion brand wants to stay relevant for as long as possible, but ironically, the longer a label stays in the game, the harder that is to accomplish.

Whether it's a storied fashion house that's been around for over 100 years, or your grandfather's favorite outdoor heritage brand, every label needs an update after it's outlived its competition and imitators. Sometimes, all it takes is fresh blood in the form of hiring a new designer to come in and shake things up. If all goes right, bringing a designer onto a brand can be exceptionally successful. Other times, the move goes down as a failed experiment. But all gave their respective brands a reworked, rejuvenated appearance and presence in the fashion spectrum. From stagnation to revival, these are 17 Modern Designers Who Rejuvenated Old Brands.

Olivier Rousteing

Not Available Interstitial

Christopher Bailey

Not Available Interstitial

Marc Jacobs

Not Available Interstitial

Ian Verlari and Aaron Levine

Not Available Interstitial

Carol Lim and Humberto Leon

Not Available Interstitial

Raf Simons

Not Available Interstitial

Hedi Slimane

Not Available Interstitial

Daiki Suzuki

Not Available Interstitial

Alexander Wang

Not Available Interstitial

Sam Shipley and Jeff Halmos

Not Available Interstitial

Aaron Levine

Not Available Interstitial

Alex Carleton

Not Available Interstitial

Simon Spurr

Not Available Interstitial

Thom Browne

Not Available Interstitial

Patrick Robinson

Not Available Interstitial

Niccola Formichetti

Not Available Interstitial

Riccardo Tisci

Not Available Interstitial

Latest in Style