Visit Aesop's New Chelsea, NYC Location and Read The Paris Review Upside Down

The Melbourne-based skin care company continues to push the page.

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Complex Original

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The cosmetic and aesthetic enthusiasts at Australian skin care brand Aesop recently opened their second New York City shop with another passion in mind: literature. 

Aesop - which first launched its line of sumptuous hair, body and skin care products from the belly of an underground parking lot - is a company that knows a few things about intersections. The brand hawks some of the best shaving, toning and shampooing products (including a line for so-called "Belligerent Hair") around while fostering a deep understanding of the importance of design. A visit to each of their stores evokes different vibes and variant experiences; the ceiling of Aesop's second location in Adelaide is completely covered with waves of amber glass bottles - 7,560 of them. Meanwhile, Aesop Flinders Lane is outfitted with 3,000 of its own cardboard shipping boxes, strewn artfully about the shop. 

For Aesop's latest stateside push, founder Dennis Paphitis linked up with Paris Review editor Lorin Stein to exude the brand's love of narrative. Back issues of the famed literary periodical fall in a rainbow mosaic from the ceiling, while letters, photos, and other memorabilia from the Review paper the walls of the Ninth Avenue store. A salvaged vintage sink allows you to try any of the full line of products available at the new shop.

Pay a visit to the Review-themed spot at 174 Ninth Avenue, and be sure to take a whiff of the Marrakech Eau de Toilette while you're there. 

[via Superfuture]

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