The new design is a part of a progressive rebranding campaign.
American Airlines has adopted a new logo and a new plane exterior design. The lighter look is the first change they have made to their image since 1968. CEO Tom Horton said in a video announcement that the new image was made to "reflect the progress we've made on the inside." The airline anticipates a third of its planes will wear the new look by the end of the year.
[via Mashable]
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