Michael Jordan is perhaps the University of North Carolina’s most recognizable alum. He also happens to own one of the biggest sports merchandise companies in the world. With Jordan Brand starting to make noise in the football space, a partnership between the brand and UNC’s football program just makes sense.
North Carolina held a little ceremony celebrating the partnership during halftime of Saturday's excellent UNC-Duke men’s basketball game. (UNC won, 90-83.) During this ceremony, Jordan delivered a speech that got the internet spinning.
It was a normal, predictable speech until the very end, when MJ dropped this little gem: “The ceiling is the roof. Let’s make it happen. Let’s keep moving forward.”
To which people said: wait, what? The ceiling is the roof?
"The ceiling is the roof" pic.twitter.com/RtcKkVUQ1h
That’s right. The ceiling is the roof.
Social media lit up.
"The ceiling is the roof". Man I told y'all when MJ was created, God put his basketball attribute at 100 and left everything else at 0.
Let's be real. If MJ came up to you and said "the ceiling is the roof" you'd be like... pic.twitter.com/SODIcif0Lu
When u realize the ceiling is the roof pic.twitter.com/5fH5IVluy0
Michael Jordan just said "the ceiling is the roof" ... pic.twitter.com/3iEPM5hpRK
"THE CEILING IS THE ROOF" pic.twitter.com/Jjs4KWMoPw
"The ceiling is the roof" is going to be my new favorite saying.
"The #ceilingistheroof " - Michael Jordan -- Michael Scott
When the #GOAT says the #CeilingIsTheRoof and you really want to agree with him, but... pic.twitter.com/wM8O7kxwHt
Wait. The very top of the dean dome, the ceiling is the roof. It's all one structure...#mindblown #michaeljordan #ceilingistheroof
And, of course, the Crying Jordan meme had to make an appearance.
Somebody needs to help Michael Jordan not become another meme #CeilingIsTheRoof