Jordan Brand Is Selling Merchandise Honoring the ‘Ceiling Is The Roof’ Speech

Jordan Brand is capitalizing on the hype MJ created with his puzzling one-liner, "the ceiling is the roof."

Bob Donnan
USA Today Sports

Image via USA Today Sports

Bob Donnan

We all know Michael Jordan’s greatest quotes.

“Talent wins games, but teamwork and intelligence wins championships.”

“I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.”

“The ceiling is the roof.”

Jordan made that last quote a thing this past weekend, when he addressed fans at halftime of the Duke-UNC men’s basketball game. Jordan took the mic at the Dean Dome to celebrate the new partnership between Jordan Brand and UNC’s football program.

Just how high could that partnership soar? Well, the ceiling is the roof, of course.

"I assume the phrase probably got mixed up with the sky's the limit and let it go at that," Tar Heels coach Roy Williams later told reporters. "It's Michael Jordan—do what the dickens he wants to do."

And what the dickens he wants to do is cash in.

Jordan Brand is capitalizing on the hype MJ created with his puzzling one-liner. Shirts will go on sale soon, as ESPN’s Darren Rovell reported.

The Jordan brand will indeed cash in. These will be for sale soon. pic.twitter.com/fYKjs5bUOY

Almost tip off time for @UNC_Basketball at the #ACCTourney. Giving @TarHeelFootball these today to wear for the game. #TheCeilingistheRoof pic.twitter.com/DWGZsvBN86

Yep, even Jordan’s mistakes turn into big money. How’s that for a ceiling?

Send all complaints, compliments, and tips to sportstips@complex.com.

Latest in Sports