The days of fans complaining about kit designs could finally be at an end.
For the first time ever, Adidas are giving fans the power to design third kits for some of the world's biggest teams – including Real Madrid, FC Bayern Munich, Manchester United, Juventus and Flamengo.
The Adidas Creator Studio is a digital platform that gives anyone the opportunity to submit a design for the third shirts that will be worn by football's biggest clubs and players.
Fans will be able to upload and share their design online with their community through the Creator Studio, and use it as a platform to campaign for votes. Once the designs have been submitted the kits will enter Battle Mode, where fans will be given the chance to vote for their favourite kit. The kits with the most likes will be entered into a top 100 gallery per club.
The winning shirt for each team will be decided by a judging panel of some of the clubs’ most iconic players, with the winning kits going into production as the official third jersey to be worn on pitch by each team during the 2017/18 season.
Markus Baumann, General Manager Football at adidas said: “We are giving people a blank canvas and allowing them to create something exciting and unique. The Creator Studio is an opportunity for fans to become part of the history of some of the biggest global clubs; it’s a true first. We hope the idea of seeing their design on field next year, being worn by the players and by fans around the world, will fuel imagination and creativity.”
The Creator Studio is a mobile-optimised experience, allowing fans to submit designs on the go as well as from desktop computers. The digital experience allows creators to design the jersey of each club but excludes the shorts or socks.
[via adidas]
