It looks as if adidas are about to change the game again – starting in London.
In a series of leaked images – reported to be taken at adidas HQ in Herzogenaurach, Germany – plans appear to be underway for the launch of a new football experience in London.
The photos are of a mood board, created to indicate the direction and themes of a new project, and a group of young players brought together in Herzog to trial the concept.
Londoners were brought to Germany to trial the experience.
Although details are scarce, the board clearly states that London will be the first place to see the new product or experience, which we will assume – judging by the images of a smartphone and screenshots of selfies – will be powered by tech and put through its paces by the players who were in Herzog while the shots were taken.
After we asked for comment, adidas told Complex:
"We are aware of the interest around the tests currently being done in London, but this is not something we can comment on at this time. Everyone will have to wait to see how the tests develop, and when we are ready to unveil details to the public we will."
Stay tuned for updates.
