PROMO: Old Spice—Bringing Dreams to Life. Seriously.

If you run it, you can own it.

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Complex Original

Image via Complex Original

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Running is hard work. Luckily, Old Spice recently created its Hardest Working Collection specifically for guys who work hard, play hard, and need a product that lasts all day. In fact, Old Spice is so confident about the effectiveness of its Hardest Working Collection, it’s inviting willing dudes to put it to the ultimate sweat test this May with the new Dream Runner experience. 

To take part in Dream Runner, Old Spice wants guys to go out and run a route that is shaped like something they’ve dreamed of having. Always dreamed of having your ultimate sneaker collection? Well, get out there and run a route that’s shaped like a slick pair of kicks. 

Now, Old Spice doesn’t expect you to be an expert enough cartographer (look it up) to be able to map out a route that’s actually in the shape of a sneaker (or whatever your dream item may be), so you can use the Dream Runner mobile site OldSpiceDreamRunner.com to help you plot out the shape you want to run in. The Dream Runner mobile site can also track your runs as you go, and then you can share the run shape with all your friends on social media once you’re finished. Old Spice will be interpreting the route drawings you submit and just might decide to reward you with the very item you’re running in the shape of. So better make sure to give both the design and run your all if you want the chance to win that dream prize!

With Dream Runner, not only are you getting in some sick cardio, Bruh, but you just might be running your way to making your dreams come true. That’s not too shabby, you luscious smelling run-run-running machine. For more on Old Spice’s Dream Runner campaign, be sure to check out the video above.

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