Stereotypical car commercial:
- Bright, open nature
- Windy Roads
- Mountainsides
- Leaves blowing in the wind
- A bold-sounding, confident narrator
- A close-up of the driver smiling, followed by a speedy blow-by of the car
Mercedes-Benz's Magic Body Control commercial:
- A ruler-inspired background
- Chickens
- A funky song
- A pair of hands and arms to move said chickens in slow-motion dance moves
And yet the Mercedes-Benz commercial manages to grab out attention, stick in our head, and convey a message about how good its "Intelligent Drive" fantastically. Other car companies (besides Kia) must be shocked at how well creativity can work.
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[via Mercedes-Benz YouTube]
