Warby Parkers Bike Project At Art Basel

Warby Parker strolls through Miami on bike, peddling their wares.

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Complex Original

Image via Complex Original

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NYC-based eyewear brand Warby Parker introduces an interesting retail concept, hitting the streets of Miami on bike. Featuring display cases up front which contain up to 15 different eyeglass frames, the bikes offer a chance to pick up some limited-edition frames while you take in the scene. Catch the brands turquoise cruisers, built by custom bicycle manufacturer Republic, in Miami's Design District, Wynwood Arts District, and other locales popular with the Art Basel set. 

via Cool Hunting

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