Concepts Just Dropped This "Boston Marathon" New Balance Collaboration Out of Nowhere

The store's third New Balance collaboration this month.

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Complex Original

Image via Complex Original

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Concepts' "City Rivalry" New Balance pack is one of the best sneaker collaborations so far this year, but believe it or not, the Boston imprint is only getting started for the month of April.

It's just launched another made in U.S.A. New Balance 998 to commemorate the 2016 Boston Marathon. Color blocked with royal blue, red, white, and black, these feature reflective croc-embossed 3M detailing and "Boston 2016" embroidery at the heel. 

Retail on these is $220, and they're available right now at Concepts and The Tannery in Cambridge, Mass. An online release will happen next Monday during the Boston Marathon on April 18.