NBA All-Star Weekend has always been known to be a time where brands go all out, but this year's in Toronto seemed to take things to another level. Jordan Brand created the most buzz, and its festivities even included an ice sculpture of the Jumpman logo. CroationStyle took to Instagram to share a photo of the ice sculpture, which was on display at a Jordan Brand-hosted party at the Casa Loma Castle.
As if this sculpture wasn't enough to catch everyone's attention, this party also displayed the special Air Jordan sneakers that the brand gifted Kobe Bryant to celebrate his career and upcoming retirement. We bet that it helped big time that it was freezing in Toronto, so we'll have to see if the weather allows them to re-create this next year in Charlotte.
