As the race for 3D-printed sneakers begins to heat up, adidas has just announced something truly game changing.
Dubbed Futurecraft 3D, this teaser clip shows the creation and function of a 3D-printed midsole on a sneaker that looks a lot like the Ultra Boost. Considering the fact that Boost is already one of the most innovative forms of cushioning in the sneaker industry, it's pretty exciting to imagine all of the possibilities here.
More information should be made available soon, but for now, check out the clip below for a look into the future of sneaker technology. Is this enough to make Kanye West a believer?