Concepts’ Diadora Collaboration Is Coming for Your Money This Weekend

Cash kings.

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Complex Original

Image via Complex Original

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Following last week's teaser, Concepts has dropped off a full look at its upcoming made in Italy Diadora collab. Inspired by the former currency used in Italy, these "Lire" N.9000s are further proof that no one is doing moneythemed collaborations quite like the Cambridge, Mass., sneaker store.

This Concepts x Diadora N.9000's upper blends a neutral grey base with pastel-like shades of green, blue, and red. The mostly suede build is offset by mesh underlays and a perforated toe box. Holographic Concepts branding appears on the tongue, while the insole features a Lire graphic and another hit of branding. Finally, the traditional "N.9000" script at the heel has been replaced with "500000," which is a reference to the highest denomination of Lire in circulation until it was replaced by the euro in 1999. 

While official details have yet to be unveiled, we do know that these will be dropping exclusively at Concepts Cambridge and online this Saturday, October 3, so you might want to start setting aside some cash now. 

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