Back in June, Kith's Flatbush Ave location in Brooklyn was shut down for renovations. During its downtime, Ronnie Fieg dropped a subtle fewhints of what to expect when the location returned, but as usual, the full reveal has far exceeded our expectations.
Firstly, Kith has once again linked with famed designer Snarkitecture for an installation that pushes the boundaries of what a retail space can be. As a nod to the Manhattan location's Jordan 1 casts, the revamped Brooklyn spot features 750 individual white cast Air Jordan IIs that hang from the ceiling.
Elsewhere, the merchandise has been presented in a way that truly embodies its premium status, as product from the likes of Balmain, John Elliott, Yeezy Season 1, Off-White, Fear of God, and more will be displayed amongst stainless steel fixtures and a custom Carrera white herringbone marble floor. In other words, the layout and presentation is just as high-end as the product, turning everyday shopping into a truly immersive experience.
On the footwear end, Kith Brooklyn promises to house brands as diverse as Nike, adidas, and ASICS to Birkenstock, Buscemi, and Timberland. There's also an exclusive VIP room for friends and family, as well as a section known as the Kith Archive that will contain displays of Fieg's previous collaborations.
Finally, the sweetest, and perhaps most unexpected extension of the new Brooklyn location is Kith Treats, a cereal bar that will offer customization of the breakfast foods we grew up on like Apple Jacks, Cinnamon Toast Crunch, Rice Krispies, and more. The cereals can be mixed and matched and finished off with toppings like cookie dough, marshmallows, and chocolate chips, but the coolest part is that Kith has found a way to incorporate limited edition collaborations here, too.
If you order two or more servings, your cereal will come in a collaborative mini shoebox, the first of which is a partnership with Nike and tennis legend Andre Agassi. You can even redeem your Proof of Purchase stamps for a prize which is guaranteed to be better than the mail-in gifts found in cereal boxes of your childhood.
Kith Brooklyn officially opens to the public tomorrow, August 25, with Kith Treats operating from 7 a.m. to 11 a.m. and the store from 11 a.m. to 9 p.m.
