Are New Balance Dropping a Cycling Line of Sneakers?

Not-so-subtle hints seem to point to that conclusion.

Image via New Balance

New Balance are breaking new ground once again, teasing their forthcoming C-Series, and while they might not be giving out much information, the hints they have dropped haven't exactly been subtle. The name C-Series; the hi-vis reflecive 'N'-logo; and the short but sweet statement issued by New Balance ahead of the release;


“The N-logo shown in the provided image helps inform you as to the purpose and specific nature of this category – and may also help you decipher what the “C” in “C-Series” stands for”

Not exactly rocket science, right? Hold tight for more info as the January 22 release date gets closer.