Nike is supporting a very important cause and is encouraging everyone to embrace their true selves with the 2014 #BeTrue collection, inspired by the LGBT community.
This year’s collection includes the Nike Free 5.0, the Free OG, and the SB Zoom Janoski, all featuring rainbow colors as a reflection of the diversity within sports, and Nike's support of the LGBT community. Also included in this year's collection is city pack t-shirts that will be available exclusivlely at four Nike store locations in New York, San Francisco, Portland, and Los Angeles.
Nike will donate up to $500,000 of the new proceeds from the #BeTrue collection to the LGBT Sports Coalition to support the goal of ending discrimination in sport.
The 2014 #BeTrue collection will be available at select retailers beginning June 3, and will hit online stores including Nike, beginning June 5.
[Nike]