It's no secret that hip-hop has immense marketing power — after all, it's basically the only genre that can name-drop a brand and allow it to be prolific and profitable. Big companies have recognized this; now it's no longer uncommon for a rapper to endorse a brand or to become a spokesperson for a product. Furthermore, sneakers and hip-hop go together like peanut butter and jelly (see: A History of Sneakers on Old School Hip-Hop Albums), which is why it has become increasingly popular to see a rapper with their own signature shoe or a sneaker taking influence from a classic hip-hop album or group. So, in the wake of adidas announcing its shoe with Big Sean, Lil' Wayne partnering with SUPRA, and Yeezys jumping the Jumpman, we take a look back at A Complete History Of Hip-Hop Sneaker Deals.
Image via Complex Original
Never miss a sneaker release with
RELEASE ROUNDUPNewsletter
Each send includes the details you need on the biggest drops from adidas, Nike, Jordan, Puma, New Balance and more happening each week.
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our
Terms of Serviceand
Privacy Policy