Uber Offering Free 'Mad Max' Rides in Seattle Because "Dollars Are Worthless in the Wasteland"

Uber earns some much-needed cool points with this 'Mad Max' promo campaign.

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Complex Original

Image via Complex Original

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When a specific "type" of Uber ride is discussed in the news cycle, the usual narrative involves a knife-wielding driver, a self-touching driver, or a phone-destroying driver. The general theme is: driver gets weird, various weirdness ensues. However, Seattle is stepping up with a downright delightful alternative to the usual headlines-making type of Uber rides by offering free Mad Max transportation to those lucky enough to stumble upon one when ordering a car.

Witness these Mad Max Uber cars in Seattle pic.twitter.com/vjyCcnXVLE

— ben (@flintcsci) August 30, 2015

Me and @ISpeakTetris had a ride in the Mad Max Uber pic.twitter.com/8tYw8jQp46

— Mike? (@MikeCosimano) August 31, 2015

Dude just yelled "Witness me!" as he hopped into his not-at-all dissonant Mad Max Uber at PAX. #brands pic.twitter.com/Z6oMYWzRTh

— Evan Lahti (@ELahti) August 30, 2015

The rides were made available on August 28 and will cease to exist this evening. Uber devised the admittedly brilliant promo with the team behind the forthcoming Mad Max video game, currently making obvious waves at the ongoing PAX gaming convention in Seattle. If you're in the area, head here for information on ordering. "Your dollars are worthless in the Wasteland," Uber said in a press release. "Payment shall not be required."

Post-apocalyptic examples of reads-Four-Pins-twice aside, perhaps anything is better than drivers who kidnap drunk women and take them to hotels.

 

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