Kim Kardashian West Brings Energy Drinks Into the Art World With This HYPE Energy Ad

Kim, no stranger to the power of juxtaposition, thrust energy drinks into the visual art world with this oddly compelling short film.

View this video on YouTube

youtu.be

While the world — including one George Costanza — publicly thirsts over our new Khloe Kardashian cover story, proud sister Kim Kardashian West is quietly unveiling a compellingly art-forward approach to her endorsement of the energy drink company HYPE Energy USA. Just days ago, we were given the first glimpse at this partnership via a series of Instagrams revealing Kim K in cornrows — a bold move given the backlash both Kylie and Kendall Jenner received in the wake of similar stylistic detours.

At any rate, the resulting short film (above) is a fascinating amalgam of blatant advertisement (think Snapple in Seinfeld) and dazzling artistry — a blend so perfectly executed that I kind of want to sprint to the nearest (where do they sell HYPE energy drinks?) and down two of them so I can rewatch last week's True Detective.

Caffeine has me like:

#AudreyKardashian.

Latest in Pop Culture